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Marta Albors Fernandez

WHO

Marta Albors Fernandez

AREA

Communication, Media & Marketing

Marta started her career in1999 in the FMCG company Procter & Gamble, first in the Sales Department, then in Trade Marketing, and finally moving to Consumer Marketing in 2002.

Her first project as a Product Manager allowed her to design from scratch and implement the highly successful launch of the Olay skincare brand in Spain with a novel and ground-breaking approach, replicated many times afterwards.

Later, and after taking a one-year sabbatical to travel around the world, she returned to P&G to work in many other categories and brands, like Hair Care (Wella Styling), Snacks (Pringles), Batteries (Duracell), or Home Care (Ambipur). After three years dedicated to Shave Care, where she was the Marketing Director for Gillette and Venus Spain & Portugal until 2015, she left P&G and started devoting her full time to teaching.

Corporate Experience

• Marketing Director for Gillette & Venus, P&G, Spain & Portugal, 2012 – 2015

• Merger & Transition Manager for Ambipur acquisition, P&G, Spain, 2009 – 2010

• Brand Manager Wella Styling, Pringles & Duracell, P&G, Spain & Portugal, 2006 – 2009

• Product Manager for the Olay launch, P&G Spain, 2002 – 2005

• Sales and Trade Marketing Manager, Color Cosmetics, P&G, Spain, 1999 – 2002

Academic Experience

• Adjunct Professor of Consumer Behavior, IE Business School, Spain, 2017 – Present

• Adjunct Professor of Behavioral Economics and Consumer Psychology, IE University, Spain, 2019 – 2020

• Professor of Strategic Marketing in the Master in Marketing, Universidad Carlos III de Madrid (UC3M), Spain, 2016 – Present

Academic Background

• Bachelor in Business Administration, Universidad Autónoma de Madrid, Spain, 2007

• Bachelor in Psychology, UNED, Spain, 2018