Víctor Gay Zaragoza

Víctor is the founder of theyelloway.com and the creator of two unique storytelling methodologies. More than 10.000 people have passed through his storytelling projects in companies such as Accenture, Red Cross, Telefonica, The Catalan Government, La Fageda among others. Expansión Newspaper named Víctor as “the executive’s scriptwriter” and he has received the “most practical” training award by Foment del Treball. Víctor Gay Zaragoza is also a professor of Storytelling at different universities. Víctor before being a consultant and trainer held different management positions in the area of Marketing Communications and then in Consulting for Accenture.

As a writer, he published at his 26 years his first book, “Rebel Philosophy” (EditorialKairos). It is an essay on the underlying unity in the values of world religions and their relationship with leadership. Media such as El País and La Vanguardia (Spain) or El Espectador and El Tiempo (Colombia) dedicated excellent reviews to the work. His second book was “50 books that will change your life” (Alienta) came to number 1 of the best-selling books. His third work was the historical novel “The defender” (Columna and Suma de Letras). This is the true story of a relative of Gay Zaragoza who gave his life to save a president arrested by the Nazis and executed in Barcelona. He also published “El camino Amarillo : 7 pasos para tener éxito contando una historia” (Ediciones B), which focused on how to help brands and individuals to create their own storytelling.

TEACHING AND RESEARCH EXPERIENCE

• Professor, Master in Marketing and digital Marketing, Tecnocampus, UNIVERSITAT POMPEU FABRA (UPF), 2016 – 2021

• Professor, Master in Emotional Intelligence and Coaching, UNIVERSITAT DE BARCELONA (UB), 2016 – Present

• Guest Lecturer, UNIVERSITAT POMPEU FABRA (UPF), 2016 – 2021

• Guest Lecturer, ESADE, 2017, 2018

• Professor, Master in Leadership, UNIVERSITAT DE BARCELONA (UB), 2014, 2015

• CETR (Center for studies of religious traditions) religion and leadership research group, 2010, 2011

PROFESSIONAL EXPERIENCE

As a storytelling consultant ,Víctor has made contributions to the brand storytelling for companies such as Repsol, Telefónica, Escribà, Accenture and some political figures. He has published four books either in Spanish and Catalan which have been distributed in Spain, Colombia, Mexico and Argentina among other countries. He has had more than 50 press articles regarding his literary work from relevant newspapers either in Spain and Colombia.

ACADEMIC BACKGROUND

• Graduate in International Business, Universitat Pompeu Fabra (UPF)

• Narrative, Story creation and genres programme, University of Westmister

• Program in narrative, Creative Writing School, University of Oxford