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THE DEGREE

Become an expert in human behavior

THE DEGREE

Become an expert in human behavior

This program is a hands-on, multidisciplinary degree that allows participants to study, understand and influence human behavior.

Designed by the experts at the IE School of Human Sciences and Technology, the Bachelor in Behavior and Social Science aims to train a new generation of professionals able to approach the complexities of human behavior with a multifaceted mindset, supported by a diverse range of social science disciplines.

 

Based on a holistic methodology, this challenging and intellectually stimulating program is aimed at individuals who wish to have a positive impact on consumers, organizations and society through the exploration and analysis of human conduct.

Five Reasons to study this degree

A sure path to success

1
Become an expert in human behavior

Using perspectives provided by a variety of social science disciplines, you will learn how to analyze, influence and understand human behavior at the individual, social and organizational levels.

Five Reasons to study this degree

A sure path to success

2
Build a multidisciplinary profile

You will be exposed to a wide range of disciplines related to the study of human behavior, including psychology, sociology, anthropology, political science, economics, business and law.

Five Reasons to study this degree

A sure path to success

3
Impact organizations and society at large

Explore human behavior within the context of complex social systems, including communities, families, companies, organizations and so on. This program will provide you with the skills you need to impact these systems by applying your understanding of how people think and behave.

Five Reasons to study this degree

A sure path to success

4
Discover a unique approach to learning

Year one is designed to teach the fundamentals of behavioral, social, and data science, and how those fields complement each other. Years two and three will establish your analytical skills, allowing you to better understand human behavior. In year four, you will apply your knowledge to real-work situations in diverse industries.

Five Reasons to study this degree

A sure path to success

5
Earn a fully accredited degree

The Bachelor in Behavior and Social Sciences is fully compliant with the Bologna Process and is accredited by the Spanish government and the European Higher Education Area (EHEA).

The Pillars of Behavior and Social Sciences at IE University

Study, understand and positively impact people in the real world

Explore our applied, multidisciplinary approach. This multidisciplinary program makes use of a diverse, yet deeply interconnected, set of social science disciplines to provide you with a holistic view of human behavior. You will learn how to use distinct perspectives to better understand our complex reality. Thanks to our dynamic, applied approach to education, you will have the opportunity to ground theory in practice, and engage with the real world.

 

Make your mark on society. With a hands-on approach to education, this program will help you develop the theoretical base and practical skills you need to explore, gather and analyze information related to human behavior. Discover how you can play a central role in decision-making processes, providing insightful conclusions and ideas to improve future corporate and organizational strategies.

 

Use innovative tools. Unlock the secrets of human behavior through the skillful application of data analytics.This program will introduce you to innovate, quantitative and technological tools, demostrating how they may be used to perform precise analysis.

 

Develop a managerial mindset. Regardless of where your career path takes you, this program will ensure that you develop a unique, managerial mindset that will prove invaluable to your future success. The personal and professional skills you acquire at IE University will drive you to lead and manage projects in a vast array of industries.

What is Behavior and Social Sciences at IE University?

Study Plan

The hunt for knowledge

Location

Location

If you choose to study the Bachelor in Behavior and Social Sciences, then you will study the first year in Segovia and the last three years in Madrid.

COMPONENTS CREDITS
Core Courses 60
Obligatory Courses 138
Electives 30
Capstone Project 12
Credits needed to graduate 240

Year one is an introductory phase, focused on gaining a foundation in the social sciences. You will learn about research methods and how they can be applied to solve problems related to social science, technology or human behavior.

 

Throughout the first year, you will also explore the fundamentals of business, statistics, technology, behavior and programming. This will provide you with a strong base for future years.

1st Semester

  • Fundamentals of Human Behavior
  • Fundamentals of Social Science
  • IE Module – Technology for Innovation
  • IE Module – Data Insights & Visualization
  • IE Module – Introduction to Management
  • Probability & Statistics for the Real World

2nd Semester

  • Learning to Observe, Experiment and Survey
  • Fundamentals of Data Analysis
  • Simulating and Modeling to Understand Change
  • The Big History of Ideas and Innovation
  • IE Module – Presentation Skills
  • IE Module – Writing Skills

In year two, you will study human behavior and the social systems in which we interact. You will acquire extensive quantitative and qualitative tools to help you establish your analytical toolbox.

 

Through seminars and boot camps, you will also be encouraged to develop soft skills important for behavioral and social sciences, including debate, teamwork and communication.

1st Semester

  • Power and Inequality: Fundamentals of Social Theory
  • The Psychology of Cognition and Emotion
  • Qualitative Tools for Studying People
  • Organizational & Employee Behavior
  • Personality, Individual & Cultural Differences

2nd Semester

  • Introduction to Economics
  • Social and Digital Anthropology
  • Understanding Population and Demography
  • Quantitative Tools for Studying People
  • Seminar: Global Politics and Debate
  • Professional Bootcamp: Teamwork

During year three, you will explore advanced topics related to behavior, including neuroscience, behavioral economics, decision-making and change management.

 

Discover how to have a positive impact on people and organizations as you learn how to influence, persuade and bring about real change on an individual, organizational and social level.

1er Semester

  • Law & Behavior
  • Influence & Persuasion
  • Behavioral Neuroscience
  • Marketing, Advertising & Consumer Behavior
  • Community, Society & Culture
  • Professional Bootcamp: Stress and Self management

2nd Semester

  • Behavior Design and Nudging
  • Welfare and Policy Design
  • Public Opinion, Preferences and Voter Behavior
  • Behavioral Economics and Decision-Making
  • Advanced Topic: Design Thinking, Brainstorming and Creativity for Innovation
  • Social Networks

The final year prepares you to enter into the professional working world. You will be able to choose from a wide range of electives and courses, selecting those that will help you advance along your ideal career path.

 

Advanced specialist courses on neuromarketing, coaching, counseling and design thinking are all available to year four students. You will also develop and present your final Capstone Project, which will represent a culmination of everything you have learned throughout the program.

1st Semester

  • Consumer Goods
  • Financial Services
  • Travel, Hospitality & Tourism
  • Talent Management & Human Resources
  • Operations and Process
  • Marketing
  • Sustainability and the Environment
  • Health Services
  • Citizens, Society and Policy
  • Global Security

2nd Semester

  • Advanced Topic: Coaching, Counseling and Behavioral Intervention
  • Advanced Topic: Media Psychology and Communication
  • Advanced Topic: Driving Change in Organizations
  • Advanced Topic: Social Entrepreneurship
  • Advanced Topic: Neuro-Marketing
  • Career Preparation & Design
  • Capstone Project

Note: * Career focused electives and consulting projects will allow you to apply knowledge and skills of your bachelor to a range of industries and job types. These electives will be taken in conjunction with students of other HST Bachelors to help you develop the ability to work in multi-discipline teams. Examples: Consumers & Marketing, Healthcare & Health, HR & Talent and Energy & Environment. ** This study plan is under validation process and may be subject to change.

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