Whether you are inspired by working in multinational companies and startups or by making a career as a multifunctional designer, as an IE University Business Administration and Design graduate, you will be more than prepared to use your expertise to fuse creativity and business acumen and gain a competitive edge to stand out in today’s demanding job market.
This role involves leading research into strategic business opportunities for
a company and using those insights to build products that customers are interested in. As an innovation manager, your role would require a combination of HR-, tech- and business-related mindsets. You would also be in charge of allocating resources, defining the process and monitoring the progress of initiatives, as well as implementing innovation capabilities into the organization at a broader level. This program will give you the tools you need to thrive in this role as you learn to transform your innovative ideas into reality.
After completing this program, you can use your newfound blend of business and design skills to advise companies on how to seize new opportunities and drive ongoing business growth. This includes designing sure-fire ways to improve
a company’s UX and revenue, performing analyses of competition and helping the client to develop value-rich and multilayered plans to shape and implement business strategies. Ultimately, you would help businesses to transform their dreams into reality, offering expertise and guidance on everything from digital strategy to company culture.
As a creative officer, you would work closely with the visual styles of every component of the company that you work for. Projects you would oversee would include the development and creation of the company’s website, social media profiles and digital content, to name a few. With the skills you hone in the Dual Degree in Business Administration and Design, you will be prepared to work directly with web developers, visual designers and executive teams as you help your company to create revenue.
UX designers study and evaluate the overall perceptions that users have of a company when they use its websites, software and applications. In this role, you would mainly assess how easy a particular business’ product is to use, as well as the users’ overall impression of the company. You would combine your business and design knowledge to build an efficient and memorable user experience across online platforms, packaging, features, and more. In turn this boosts customer satisfaction and loyalty, ultimately driving more profit for the business.
As a customer experience researcher, you would drive customer-centric business ideas from conception to launch. This would be done by identifying problems or opportunities worth investigating, and conducting customer validation, solution ideation and prototype testing, for example. After completing the program, you will have honed the necessary business and design skills, including user research, business strategy, and design and innovation methodology to generate new groundbreaking products.
Many companies are using conversational marketing as a way to enhance their customer experience. Chatbots, for example, help businesses interact with consumers through messaging. Brands looking to implement this fresh approach require a conversational marketing strategist to do so. This role is ideal if you are a creative individual who is able to understand a company’s culture and explain the importance of conversational marketing strategies to the executive team and other stakeholders.