IEU LABS

IEU LABS

Our IEU Labs are a unique, innovative alternative to traditional work placements. By participating in this program, first and second year students gain real-world, professional experience while working with top companies. There are 10 Labs to choose from, each offering valuable insights into the realities of a number of different sectors. Students work alongside managers and directors at leading global organizations, allowing them to grow a formidable professional network.

Throughout the duration of the program, professors and industry experts will guide your journey to enhance your skills in marketing, funding, strategy, legal aspects and much more. You will be allowed to apply to the Lab that best fits your professional ambitions, or the Lab that simply appeals to your interests.

IEU Labs start at the beginning of the academic year and continue throughout the year. From May to June you will work full-time at your IEU Lab, participating in shared modules and activities such as advanced seminars for professional skills, weekly presentations, business simulations and other extracurricular activities.

OUR LABS

START-UP LAB

The IEU Start-Up Lab is an incubator where you can develop your business plans and make them investment-ready, and seek out advice from professors and successful entrepreneurs.

Project example.
PAELLA CHEF

Objective: Create and distribute canned paella in Spain and internationally.

Best things about it: We started a company from scratch, and got to experience every stage of the process, from the business plan to the corporate image. We knew that in June, we would be presenting to real investors, which really motivated us!

Most challenging aspect: The biggest challenge we faced was related to customer acquisition. We began planning to reach out to customers through paid research, organic research/SEO, PR, social media, inside sales, and so on. However, in the end, we realized that our approach was too expensive, so we had to rethink our customer acquisition protocols.

SOCIAL IMPACT LAB

Work with non-profit organizations and manage social impact initiatives with global reach. As a participant in the Social Impact Lab, you will have the option to travel to developing countries to work on meaningful projects and initiatives.

Project example.
FINANCIEROS SIN FRONTERAS (NGO)

Objective: Develop a microcredit project and a financial literacy course to improve the socioeconomic conditions of the Larbie community in Awutu, Ghana.

Best things about it: We got to travel to Ghana for recognition and data collection, which was a fantastic experience. All the information obtained was used to provide financial and organizational recommendations so that the institutions we were working with could attract private investors.

Most challenging aspect: Knowing that all of our decisions were going to affect real people, for better or for worse, was daunting.

MARKETING LAB

At the Marketing Lab, you will be involved in brand-building as you create and implement marketing strategy. You will also learn how to conduct marketing research for different companies, while supporting start-ups and entrepreneurs at IE University.

Project example.
PÉREZ-LLORCA

Objective: Analyze the law firm’s website, compare it with the global market and come up with a proposal that will differentiate it from its competitors.

Best things about it: Meeting with the client to obtain feedback and adapt our proposals to best meet their needs and requirements. The knowledge that our ideas would be implemented kept us motivated.

Most challenging aspect: Finding the perfect balance between being creative and innovative, while also staying loyal to the client’s brand image and values.

FINANCE LAB

If you want to work in the world of finance, then this is the perfect place to get your career started! This IEU Lab focuses on market analysis and providing financial consultation services.

Project example.
ONE-TO-ONE CORPORATE FINANCE

Objective: Analyze a company’s high-performance benefits, real-estate transactions and private equity funds investments.

Best things about it: Having the opportunity to evaluate a company’s financial activity.

Most challenging aspect: Using our insights to think long-term in order to come up with flexible solutions to potential future problems.

IR LAB

At the IR Lab, you will work alongside private companies, public organizations and NGOs to execute projects with international reach. Our partner institutions work in a variety of sectors, including development, public affairs, diplomacy and consultancy.

Project example.
WEBER SHANDWICK

Objective: Analyze the political, social, economic and legal trends that Weber Shandwick’s multinational clients must be aware of while doing business in other countries. Propose a strategy for institutional relations and communication.

Best things about it: Having the opportunity to work on multidisciplinary teams with experts from Weber Shandwick, while identifying industry insights to come up with accurate analyses and proposals.

Most challenging aspect: Presenting research findings and proposed strategies that were worthy of Weber Shandwick’s impeccable global reputation.

D-LAB

The D-Lab takes a holistic approach to the world of design and architecture, working on urban and rural architectural projects, local tourism initiatives and city planning.

Project example.
FROM LIMIT TO LIVE IT

Objective: Develop a proposal for a temporary artistic international contest to be presented on the wall enclosing the old city in Segovia, including contest rules and graphic material to be sent to participants.

Best things about it: It was a very creative project where all ideas were welcome. The contest had specific objectives, but we were encouraged to share our innovative ideas.

Most challenging aspect: Coming up with evaluation criteria was one of the biggest challenges, since it required careful consideration of the value of each contestant’s proposal.

SPORTS LAB

The Sports Lab monitors and reports on issues pertaining to players, teams and coaches throughout the world of sport, working on research and consultation projects with Spanish and European soccer teams and Formula 1, among others

Project example.
ATLÉTICO DE MADRID

Objective: Predict and evaluate player behavior.

Best things about it: We got to develop activities aimed at improving the lives of athletes. Another part of this project involved demonstrating on a social level the value of sports.

Most challenging aspect: Covering every single detail of our proposals. In order to be heard and see our ideas implemented, we needed to make sure that absolutely everything that we said was well-founded and based on empirical evidence.

COMMUNICATION LAB

The Communication Lab works with the widest range of companies, institutions and start-ups with specific communication needs. You will be in charge of creating content that reflects the clients' vision.

Project example.
VOCES DEL TEATRO REAL

Objective: Transform the opera to make it more accessible and attractive to a younger generation.

Best things about it: We had to immerse ourselves in the culture of opera, and understand the passion behind the art.

Most challenging aspect: Attracting the target audience. We had to come up with a way of understanding the target to create an impactful campaign that drew them into the opera.

LEGAL CLINIC LAB

Students offer legal advice to NGOs, non-profits and institutions in need of legal consultation. Several law firms also work with this Lab to conduct research and assist clients.

Project example.
PRODIS

Objective: Evaluate medium-sized enterprises in Madrid to assess compliance with legislation surrounding the rights of persons with disabilities.

Best things about it: Draw attention to a serious issue in our society, and shine a light on the importance of compliance with this legislation.

Most challenging aspect: Discovering that a large percentage of the companies we interviewed were not aware of these laws, and the measures they are obliged to take when hiring people with disabilities.

LEARN MORE ABOUT IEU LABS

Download brochure

COMMON MODULES AND ACTIVITIES

We offer students a unique university experience with weekly excursions, and a wide variety of extracurricular activities, ranging from cultural trips to sporting events.

EXTRACURRICULAR ACTIVITIES

We offer our students a unique university experience with weekly excursions, and a wide variety of extracurricular activities, ranging from cultural trips to sporting events.

SEMINARS

Students are invited to attend seminars and workshops to enhance their professional skill set, including personal branding or leadership.

BUSINESS SIMULATION

Work on business simulations with Praxis MMT Simulation Software. Teams of two students form companies to compete, building their knowledge of every stage of the production and marketing process. Every week, the most productive “company” will be selected, with final prizes awarded to these teams.

WORKING IN AN IEU LAB

IEU Labs start at the beginning of February and continue until the end of June. At the beginning of the academic year, IEU Lab fairs are held in Segovia and Madrid. During this time, students can learn more about the projects available in each IEU Lab, and present their applications to participate. All IE University students are allowed to apply for the IEU Lab program.

A professor or expert will lead each Lab to support students throughout their journey. Each IEU Lab operates much like a small company, with working hours, timetables and deadlines. Students commit to working with certain companies on specific projects, which will be developed during a set timeframe.

From February through to the end of May, students work part-time for about four hours a week in the IEU Labs. During the month of June, students work full-time for four weeks. The daily workload during the full-time period will vary depending on the projects. Generally speaking, this period is made up of a class or seminar, project development, meetings and company visits. There are also weekly presentations, where students will share their progress.

The IEU Labs are long-term projects, which continue the following year with a new group of students. In some cases, students can continue with their research and consultancy projects, and may also use their findings for their final degree projects. Labs require a minimum number of students, and all participants will receive up to three ECT credits upon completion of the program. The grade will not apply to the student’s GPA, but it will be listed on their transcript as pass or fail.  

WORKING SPACE AND FACILITIES

In collaboration with Segovia City Council, IE University has been granted use of the city’s historic Real Casa de la Moneda or Royal Mint. This building, which houses IEU Labs and Start-Up Lab, has become a hub of innovation, creativity and entrepreneurial ambitions in the region.

 

The ground floor, where the Start-Up Lab is located, is always open to the public. In the showroom, students showcase their business plans, projects and ideas, creating an opportunity for interactions with experienced entrepreneurs and investors.
The Real Casa de la Moneda is a cultural heritage building, established by Felipe II and built by Juan de Herrera between 1583 and 1588. It is considered to be the oldest example of industrial architecture of its kind in Europe. Renovations were completed in 2011, when IE University converted the space into an international incubator for disruptive innovators.

OUR START-UPS

These are just a few of the companies to come out of the Start-Up Lab

WHY NOT

Paella Chef

WAIKIKI ACCESSORIES

ME 2.0

INTERNATIONAL SPORTS CHANCES

FUGI - CUSTOMIZED FURNITURE MADE IN MEXICO

OUR CLIENTS

IEU Labs are unique, interdisciplinary, consultancy-based projects conducted in collaboration with leading companies and institutions. Students gain real-world experience in a variety of sectors, including sports, finance, marketing, information technology and media. The Labs provide students with the opportunity to provide consultation services, conduct needs assessments and contribute in the area of project design.