“Bosch, past, present and future through its corporate identity”

PUBLIC LECTURE: “Bosch, pasado presente y futuro a través de su imagen corporativa”

Tuesday: 23-02-2010. Segovia, Campus Santa Cruz la Real. Room :  Sala Capitular. Hour:  13:00 horas.

IE School of Communication (IE University) invites you to the 27th meeting “Scientifics and professionals in communication  2009-2010”,  where José Manuel Noriega,  chief of Corporate communication for Robert Bosch Spain, will give a talk in Spanish entitled, “Bosch, past, present and future through its corporate identity”.

"First, I will present Robert Bosch history. Second, I will discuss how the corporate identity of a multinational is managed. In this respect I will present visual codes of corporate identity and discuss brand image as the result of corporate policies and internal and external communications. I will provide examples of the visual identity of Robert Bosch Spain, and also discuss the role of a communication manager within a company that cares to have a recognizable and impressive corporate image".

José Manuel Noriega is chief of corporate communication at Robert Bosch Spain since ten years. He has a long experience as graphic designer and communication manager, advertising and editorial graphic designer.  He worked as professor of corporate identity and creativity within schools like  Tracor, the Spanish center for new professions, and other institutions where he gave numerous talks on the topic of corporate identity and design.