The changes occurring today in the business world are a source not only of challenges, but also of opportunities. It’s time to innovate, come up with new business models and look for ideas that will shake up the market. The knowledge you gain in the Bachelor in Business Administration in Entrepreneurship and Corporate Innovation will teach you how to shape your ideas, start your own company and innovate within existing organizations.

If you pursue this concentration, you will conduct an in-depth analysis of all the fundamental areas that make up a company and grasp key management concepts that will empower you to lead your company to success. You can also choose to specialize in different fields depending on the area of activity you want to focus on: corporate entrepreneurship and innovation, financial entrepreneurship, social entrepreneurship and business intelligence for start-up companies, to name a few.

The future of business depends on the vision of emerging entrepreneurs. That’s why we help you adopt a big-picture perspective that will allow you to understand the effects that disruption and digital transformation are having on the business ecosystem. You will be able not only to pursue the concerns of your project, but also to identify the needs of each sector. In this way, you will contribute to transforming the corporate landscape through sustainable, responsible and ethical entrepreneurship, with the ultimate goal of benefitting society as a whole.

The advancement of new technologies is the factor that has most redefined the business market in recent decades, causing technological development and digital transformation to take on a leading role in organizations across all sectors. Businesses now need professionals who are familiar with the different digital tools on the market, know how to use them, and can identify which are most efficient and best suited to the needs of each company.

The Bachelor in Business Administration in Digital Business, Analysis and Operations provides you with the necessary skills to master business and technology management. You will acquire knowledge of programming, business and software analytics, artificial intelligence, cybersecurity and decision-making in online businesses. Not only will you gain a broad view of the role of technology in the business ecosystem, but also a deep appreciation of the key factors behind its implementation and management. This way, you’ll be equipped to face the digital transformation of the business world—and even to become a driving force behind it.

In such a competitive environment, specialization is key to becoming a sought-after professional. The different electives in this concentration allow you to delve into areas such as technology applied to entrepreneurship or technological management of the corporate environment, giving you the opportunity to develop the highest-level skills. Also, as sustainability and social responsibility are increasingly important issues in most sectors, you will learn how to drive digital transformation from an ethical perspective that contributes to social development.

In the fourth year of the Global Bachelor in Business Administration, in case you decide to return to Madrid, you may choose to personalize your academic journey through one of our eight concentrations. These pathways allow you to deepen your expertise in areas such as Strategy, Digital Business, Sustainability, or Finance, among others.

Choosing your own path and personalizing your program is an essential part of your learning experience in the Global BBA. Our eight concentrations represent key business pathways, allowing you to adapt your education to your goals and career aspirations.

In every concentration, you’ll learn directly from industry experts, top academics, and real-world professionals who will help you shape a specialized profile capable of addressing the most complex challenges in your chosen field.

If you already have a clear vision for your future, you’ll start exploring your interests during the first two years through specific activities, career guidance, and seminars. By the third year, you’ll select electives that align with your ambitions. Then, in the final year, you’ll commit to a concentration, diving deeper into your area of specialization and preparing to stand out in the global marketplace.

The rapid transformation of the business market has brought with it a change of mentality. Most business owners now understand that the strategy of any business must be focused on consumers—specifically, on providing them the best possible experience throughout the process of purchasing a product or hiring a service. The design of the customer journey is more essential than ever to improve brand satisfaction levels.

To meet this challenge, companies need executives who understand how their customers think and what their needs and expectations are. The purpose of the Bachelor in Business Administration in Product Management and Service Design is precisely to teach students to seek out new ways to provide value to consumers. In this concentration, you will study the concept of customer experience in great depth and discover its implications for companies. You’ll graduate with the ability to design synchronized and seamless customer experiences across products, services, organizations and companies.

When a company creates unique experiences, it strengthens its relationship with consumers and boosts loyalty. This concentration teaches you how to design products and services from a customer experience point of view in order to maximize your company’s potential for success. You will also better understand how consumers think, discover the best strategies and channels for engaging with them and become the kind of manager increasingly in demand by companies large and small.

Developing and implementing business strategies is one of the key components of management. These processes, which are becoming more and more important, require not only an in-depth understanding of the economic, social and competitive environment in which organizations operate, but also a mastery of the internal mechanisms that generate value and the most advanced planning and analysis models.

This concentration provides you with the tools, knowledge and skills that enable business administration and management professionals to develop a strategic mindset that will contribute to the growth of their organization. It delves into advanced business concepts and explores the most critical strategic management theories for the international environment. It also puts into practice leadership, communication and teamwork skills that are essential for working in strategic and corporate environments.

If you choose this concentration, you will learn to think strategically, identify the best alternatives for achieving your organization’s growth objectives through the use of internal or external resources, and analyze the factors that determine whether an implementation will be successful. You will discover how to design strategies that consider key resources and business objectives, and you will be able to plan implementation and track outcomes, using data to optimize the process.

With this concentration, you will be able to contribute to the strategic planning of your organization and become a pivotal element in its transformation, identifying business opportunities and generating value based on your mastery of the latest trends and tools, as well as your knowledge of the economic and competitive landscape

In the global digital context, brand image is one of the main elements that sets a company apart from the rest. Branding and marketing strategies directly affect sales and revenue, and they must be based on a deep understanding of consumers and the latest technology in sales and analytics.

Customer experience, innovation, consumer behavior and content are all key aspects of an effective brand strategy. To develop and implement efficient marketing programs, business professionals need a mastery of the latest IT systems that aid in decision-making and planning. With the dismantling of departmental silos, companies need multidisciplinary professionals who not only excel in the area of management, but who are able to collaborate with departments such as marketing from a deep knowledge of those activities.

In this concentration, you will learn how to identify the differential value of products and services in order to develop branding, marketing and sales strategies. You will master the tools and metrics that measure the impact of a brand’s image to increase its value. Study key concepts and learn how to analyze data and use it as a tool for critical decision-making.

This concentration will help you create a distinctive professional profile that demonstrates your mastery of the most advanced technologies and models, making you stand out in a rapidly expanding area with abundant possibilities for career development. Your multidisciplinary skills will help you drive the growth of your organization and accelerate your career.

In an increasingly global and digitalized society, the role of financial areas is becoming more important. Management professionals must master the skills and knowledge that enable them to implement successful business and financial solutions using the most efficient methods and technology.

With rigorous academic content and an in-depth quantitative foundation, this concentration has a comprehensive approach that encompasses the most common aspects of financial and business management. Its intensely hands-on methodology provides you with an advanced knowledge of management, statistical accounting, mathematics and other subjects, enabling you to perform financial analysis and make an impact on decision-making and growth in your organization.

If you choose this concentration, you will master the latest financial management tools and concepts that businesses use. You’ll develop robust technical skills that will help you become an international professional with the capacity to generate growth in the financial industry or in finance-related roles in other sectors.

You will also master the latest trends that are reshaping the financial sector, from fintech and sustainable finance to programming and financial derivatives—knowledge that will make your profile stand out and will be invaluable in boosting your career as you enter the workforce. The skills you acquire in this concentration will enable you to contribute to strategy, help achieve objectives and become a key player in your organization’s financial processes.