Final Project for the Bachelor in Design, Class of 2021.
An interactive platform uniting the current trends in influencer marketing and the skincare industry. A collaborative space which helps people to discover top innovations in beauty and have the most complete shopping experience through the assistance of expert opinions.FourOneOne stands for relevant information or truth, and that’s exactly what our site represents; it is a skin expertise platform attempting to provide you with a full dive into your skincare.Currently, the beauty industry is one of the biggest industries of the global market. But with generational shifts, the traditional ways of advertising used within this industry, such as outdoor and television advertisements, have become somewhat obsolete as people lean more towards influencer marketing. Influencers promote brands’ products or services through various social media channels, while users have access to a wide archive of knowledge when searching for a new product to purchase. When undergoing the decision making process for purchasing, consumers tend to value influencer reviews and consider them to have trusted opinions. With this in mind, the aim of this projects is to combine multiple resources of information for people to have an unlimited access to skin care insights, while also presenting them with an opportunity to determine the best products for each individual. Within the platform you are presented with an opportunity to get to know your skin type in a format of a chatbot, read professional opinions, participate in online conferences, view influencer reviews collected from various social media platforms, and purchase the most suitable products for your skin type. At FourOneOne, the mission is to present users with an interactive space where they can discover beauty innovation and have the best, and most complete, shopping experience, as currently, it takes hours for someone to do background research on a particular product or routine they are interested in; FourOneOne can save time and money by paving the way to better skin.
