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Astlo – Branding a country

Astlo is a fictional country located between France and Spain.

For this project, carried out in Design Studio Year 2, students developed the visual design identity to accompany the brief strategy of their country based on their history, culture, geography and values. They designed the branding guidelines of their new identity including, logo, color palette, typography, imagery, tone of voice and the country´s flag.

The aim was to create a cohesive brand where all elements work well together.
  • Date

    Year 2

  • Program

    Bachelor in Design
  • Author (Students)

    Anurag Phalke

  • Subject

    Design Studio I