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Bititi – Brand Identity

Bititi is located on the coast of Kenya and Tanzania.

For this project, carried out in Design Studio Year 2, students developed the visual design identity to accompany the brief strategy of their country, based on their history, culture, geography and values.

They designed the branding guidelines of their new identity including, logo, color palette, typography, imagery, tone of voice and the country´s flag.

The aim was to create a cohesive brand where all elements work together.
  • Date

    Year 2

  • Program

    Bachelor in Design
  • Author (Students)

    Alejandra Alonso

  • Subject

    Design Studio I