For the Advertising Creativity class group project, students had to create a visual campaign that responds to the changes—such as increased consumer power—that the Digital Revolution is causing in today’s markets. They were challenged to collaborate with their teams to develop a creative campaign for Coca-Cola that focused on togetherness. The students went above and beyond, coming up with truly innovative ideas based on the insights they gained during the Advertising Creativity module.
Bachelor in Communication and Digital Media
Gal Elisa Benzadon
Jon Lavin Velazquez