This group’s campaign was partly inspired by a quote from Revlon Global Brand President, Silvia Galfo, who said that Revlon’s aim is to “give women the confidence to be themselves […] live boldly, and hold nothing back.” Students, Raphaela Camargo, Daniela Chvatal, Capucine Verbrugge, Lou David and Elisa Martinez, focused on the energy of this sentiment and decided to incorporate the slogan “Be Fire. Be Ice. Be You.” into their campaign.
Aimed at European teenagers, the group decided to give Revlon a socially conscious makeover by opting for a modern, unconventional angle, focusing on the concept of gender roles in the media. As this was an advertisement for a unisex product, they decided to use both male and female models from IE University, and styled them in unorthodox ways which defy gender norms. As shown in the image, the male model (Oscar Walker) incorporates feminine energy into his style, with long hair, painted nails and makeup. Similarly, the female model (Mercedes Rodriguez) displays traditionally masculine elements, with short red hair and a blazer.