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A country’s brand is highly distinctive, and each one follows recognizable branding traits. Rules are created, as well as values, references, and specific colors. Many elements build up and typically become associated with that “brand” in people’s minds, and each country conveys that unique identity creatively.

We set out to brand “our” country Minzovsk, in the Bering Sea between Russia and Alaska, in three stages: Discover, Define, Design. The country was formed in 1945, under the incredible leadership of the beloved Vlademir Minzovski I, after the land was captured from the native Inuits and the Soviet army was defeated. Our leader is absolute and irrefutable, and our society is, by order, indestructible. Every citizen is obliged to practice orthodox Christianity.

We followed this exercise’s outline to put into practice the technical and strategic skills necessary to build a brand from scratch.
  • Program

    Bachelor in Design
  • Author (Students)

    Mónica Pastor Mayo

    Naqiya Mustafa Kantawala

  • Tutors

    Ricardo Oztaris

  • Subject

    Design Studio I