Bachelor in Communication and Digital MediaLead the way in innovative communication
Segovia and Madrid
Communication is key
The way we communicate has changed. New platforms that continue to evolve mean communication professionals need to stay at the forefront of the latest technologies if they want to be heard. This program is designed to harness your creativity using cutting-edge digital tech. You will learn the technical tools and strategies necessary to design and implement effective and innovative communication and marketing campaigns. This program transcends conventional communications programs, you will get hands-on experience creating, shaping, delivering, and measuring successful communication and marketing messages in a wide range of formats and platforms.
Why the Bachelor in Communication and Digital Media?
This program has been designed for creatives who want to get their message heard. You will learn to think outside the box, but also to look at the numbers and analyze in order to develop and implement strategic, effective marketing campaigns in the digital world.
Creativity, technology and strategy play well together
Channel your creative energy through the latest in tech and strategy. Use cutting-edge analytical tools and learn how to communicate the right way to the right audiences.
Make an impact
Creative content will get you noticed, but only if you know how to show it off. Learn how to strategically and effectively deliver content through the most effective channels.
Experience Segovia and Madrid
Segovia will grab you by the hand and pull you into historic Spain during your first two years. The electric energy of Madrid will get you ready for the fast paced business world in the second half of the program.
Let diversity drive you
The diversity you'll find at IEU is unmatched. With over 100 nationalities on campus you will be exposed to different perspectives that will inform your learning and prepare you to enter the global workforce.
Get into the MediaLab
Get your hands on the latest tools and tech right from the start in the Medilab. You will have access to the resources and support you need to see your ideas come to life.
Enter a constantly evolving industry
The way we communicate is constantly changing as new tech is developed and adopted. You will enter a field that will keep you on your toes, learning how to use and adapt to the latest tech in order to reach global audiences.
The skills you'll walk away with
Building brand identity
You will learn how to successfully and strategically create branding campaigns, branded content and storytelling for businesses and organizations. You’ll learn new skills in photography and video production, web and apps design, events creation and production and creation, and management of advertising campaigns.
Getting the message heard
You will learn about media planning, public relations, digital marketing (SEO/SEM) and social media strategy and community management to create a successful communications campaigns. You will look at strategic use of diverse platforms for effective exposure.
Getting creative and managing the goods
Create out-of-the-box audiovisual content, managing and planning production. Learn the ins and outs of sales and acquisition, marketing and distribution of audiovisual content. Learn corporate communication, strategy planning and crisis management and innovation and digital transformation techniques in the corporate world.
Getting to work
Choose the courses that most inspire you, and dive into creative project management, global challenges and consultation for communication. In the second half of your final year you will complete your final project, applying everything you have learned to solve a real-world problem.
MEET OUR STUDENTS!
Our students represent the best of who we are. Discover their IE University experience.
Enrique is a half-Spanish half-Indonesian Communication and Digital Media student. Spending much of his formative years in Java Enrique now lives in Segovia where he balances his studies with his passion for tennis.
Originally from Brazil, Guilia enjoys using skills learned from her Bachelor in Communication and Digital Media in an entrepreneurial capacity. She pursues her passion for music as an active member of the Music Club, as well as being in charge of public relations for the student government and working at the IE student-created online newspaper, “The Stork.”
Almustafa is a Communication and Digital Media student at IE University. He was born in Iraq and has lived in Malaysia, China and Spain. Almustafa’s wish when he was young was to be a professional soccer player and play for the “galácticos” team, or any other Spanish team.