José Luis Rubio Frontón

José Luis Rubio Frontón is a notable figure in the field of technology sales and solution engineering. He is currently the Director of Solution Engineering at BMC, where he leads strategic transformation presales programs worldwide. With 17 years of experience, he has witnessed the rapid evolution of the tech sector and emphasizes the importance of integrating technology into all business processes and strategies.

In addition to his role at BMC, José Luis is also a professor at IE University, where he teaches an elective course focused on technology sales and tech-solution commercialization. His course aims to prepare students for the growing demand for professionals who can both understand complex tech solutions and effectively sell them understanding customers’ pains.

During his spare time, he loves spending time with his family, travelling while enjoying outdoor activities like running and skiing all over the world.

Corporate Experience

• Value and Solution Engineering Director, WW Strategic Programs, BMC Software, Spain, Apr 2022 - Present 

• Sr. Solution Engineering Manager – EMEA South/East, BMC Software, Spain, Jul 2016 - Apr 2022

• Principal Solution Engineer - EMEA, BMC Software, Spain, Mar 2010 - Jun 2016

• Professional Services Sr. Consultant, BMC Software, Spain, Apr 2008 - Feb 2010

• Professional Services Consultant, Alcorce Telecomunicaciones, Dec 2006 - Apr 2008

• Intern, Telefonica R&D, Spain Sept 2005 - Nov 2006

Academic Experience

• Adjunct Professor of Tech Sales, IE University, Spain, Oct 2022 - Present 

Academic Background

• Bachelor in Computer Science, Universidad Politécnica de Madrid, Spain, 2002 - 2005