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The Department of Education of the Castilla y Leon regional authorities has awarded a grant for 2011 to a research project led by Professor Laura Illia of IE University. The project examines how Castilla y Leon can develop a strong regional brand in terms of rural tourism based on the existing brands of several firms already operating in the region. The grant forms part of the call for grant proposals for projects starting this year.

Other researchers involved in the project are Dr. Martin Boehm, IE University, Dr. Johan van Rekom, Rotterdam School of Management (Erasmus University) and Alessandra Zamparini, University of Lugano (USI).

In this specific call the Castilla y León regional authorities have awarded almost three million Euros to projects undertaken by 128 consolidated or new research teams in the region, 45 of which are in the fields of humanities, social sciences and legal sciences, while 83 are focused on experimental science, health and technical subjects. The budget is some 1.5 million Euros for 2011, almost 0.9 million for 2012 and 0.6 for 2013.