IE University celebrate a seminar on political psychology

A group of students from IE University took part in an advanced course on political psychology taught by doctor Neringa Kalpokaite, professor at IE and specialsed in political leadership. Students from different degrees such as law, business management, communication, psychology and international relations, got the opportunity to learn about the analyses on political leaders, the reasons behind a vote, the work of advisers and the factors that foster a successful campaign amongst other key aspects.

The seminar counted on the participation of Javier Galue, a well-known consulter in image, political marketing and communication as well as  alumni of IE Business School with experience in delivering seminars and training activities in prestigious universities and other international research institutions such as Harvard or Stanford. In the course of his presentation, Galue shared his personal experiences as a political advisor, which is his present job, and the fundamental features that define an efficient communication of the political candidates .