Saas-Fee: a model for sustainable tourism in the Swiss Alps

Next Thursday 11th November at 19:30, IE University in collaboration with the tourist board of Saas-Fee and Swiss Tourism, presents a workshop on sustainable tourism.

The importance of developing sustainable management of the tourism sector is becoming more evident every day. Without a long-term vision and a genuine understanding of sustainability criteria and its importance to the planning and development of tourist destinations, it is virtually impossible to satisfy the demands of the customer whilst also meeting the specific needs of particular tourist regions.

With this in mind, we are searching for models of sustainable tourism development, tailor made for each region, which take into account the specific social, economic and environmental concerns of tourist destinations.

Gilles Dind, Director of Switzerland Tourism for Spain and Portugal, Sabine Graeff, Marketing Saas-Fee/Saastal Tourismus, and Raúl Revuelta, Director of Undergraduate Studies in Tourism in IE University will analyze the case of Saas-Fee, a resort in the Swiss Alps which has received numerous awards and international recognition for its commitment to sustainability.

Title: Saas-Fee: a model for sustainable tourism in the Swiss Alps

Venue: IE Business School. Classroom E-101. Pinar, 9 (corner of María de Molina). Madrid 

Date: Thursday 11th November, 2010. 19:30.

Entrance is free but there are limited places available – please confirm your attendance in advance by emailing mónica.bartolome@ie.edu