Bachelor in Communication and Digital Media
Bachelor in Communication and Digital Media
Bring out your creativity and make brands matter
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The Bachelor in Communication and Digital Media
The Bachelor in Communication and Digital Media
IE University’s Bachelor in Communication and Digital Media is the perfect fit for young professionals who want to make brands shine. With a solid educational foundation and a technologically innovative, hands-on approach, this branding and marketing-centered program shapes the next generation of communication professionals. Guided by our expert faculty in a diverse international setting, learn how to develop meaningful messages that resonate with global audiences.
The Bachelor in Communication and Digital Media is fully compliant with the Bologna Process and is accredited by the Spanish government and the European Higher Education Area (EHEA).
WANT TO KNOW MORE?
WHO IS THIS PROGRAM FOR
WHO IS THIS PROGRAM FOR
IS FOR INDIVIDUALS WHO ARE…
creatively minded, with an international outlook. Eager to influence change and truly engage with global audiences.
LOOKING FOR…
a program that sharpens your critical and strategic thinking skills. You want to find creative and meaningful ways to engage consumers with brands through technically well-researched, well-developed and strategically executed project creation.
TO BECOME...
- an advertising champion
- a digital content creator
- a digital media strategist
- a branding account executive
- a marketing manager
- a brand manager
Location
Location
You can study the Bachelor in Communication and Digital Media in Segovia and Madrid.
If you decide to start in Segovia, you will spend years one and two at our location in Segovia, before moving to Madrid for years three and four. If you start the program in Madrid, however, you will spend all four years of the program in the Spanish capital.
FACT SHEET
Program
Bachelor in Communication and Digital Media
Duration
4 years
Language
English
Centres of study and Number of places
Centro de Estudios Superiores IE (Madrid) - 60 places
Facultad de Ciencias Humanas, Sociales y de Comunicación (Segovia) - 60 places
Credits
Total number of credits: 240 ECTS*
Distribution of credits and subjects**:
Core subjects - 60 ECTS
Mandatory subjects - 138 ECTS
Elective subjects - 30 ECTS
Final Project - 12 ECTS
Area of knowledge
Journalism, Communication, Advertising and Public Relations
Teaching methodology
Face-to-face
Spanish ministry’s registry of universities, centres and degrees
Assurance agency
ACSUCYL*** - Buscador Títulos Oficiales
*European Credit Transfer System
**The character of the subjects is defined by the Spanish legislation
***Quality Assurance Agency for the University System in Castilla y León
A SURE PATH TO SUCCESS
A SURE PATH TO SUCCESS
Six reasons to choose our Bachelor's Degree in Communication and Digital Media:
- 01.
UNLEASH YOUR CREATIVITY AND THINK CRITICALLY
Balancing creativity and strategy is crucial for any successful communication campaign. In this program, you’ll learn to blend creative skills with critical thinking and apply your knowledge to unique business challenges. Through this, you’ll gain the tools needed to push the boundaries of your imagination and channel your ideas into practical and effective communication strategies.
- 02.
MAKE AN IMPACT THROUGH CONTENT
Now more than ever, content plays a key role in delivering effective communication and marketing messages. In this program, you’ll learn how to create the right content for the right audiences and deliver it through the most effective channels. You’ll acquire these skills practically by applying the theory learned in the classroom to real-life challenges and projects.
- 03.
BENEFIT FROM TECHNICAL AND ENTREPRENURIAL EXPERTISE
IE University’s extensive knowledge of marketing, communication and digital skills, coupled with IE Business School’s global acclaim and enterprising know-how, is the perfect combination for training professionals like you to become active, pivotal parts of the international media and communication industries.
- 04.
NAVIGATE A SHIFTING INDUSTRY WITH CONFIDENCE
Graduate a thoughtful contributor to a rapidly evolving media landscape. You’ll learn to approach emerging technologies as tools, not masters, and consider the ethical implications of your choices to implement automation and AI responsibly. Whether entering a career in marketing, advertising, content strategy, branding or corporate communication, you’ll do so with creative agility, technological fluency and a sense of critical responsibility.
- 05.
BE PART OF A DIVERSE INTERNATIONAL EXPERIENCE
Our diverse environment gives you the international outlook needed to be successful on a global scale. With over 70% of our students coming from more than 130 countries, along with a similarly diverse faculty, you will study in a truly global community. In addition, prestigious exchange programs and internship opportunities around the world will give you a well-rounded view of your sector.
- 06.
OBTAIN A FULLY ACCREDITED DEGREE
The Bachelor in Communication & Digital Media is fully compliant with the Bologna Process and accredited by the Spanish government and the European Higher Education Area (EHEA). This four-year program consists of a total of 240 ECTS credits.
THE PILLARS OF COMMUNICATION AND DIGITAL MEDIA AT IE UNIVERSITY
THE PILLARS OF COMMUNICATION AND DIGITAL MEDIA AT IE UNIVERSITY
Strategic and Critical Analysis for Meaningful Communication
Get ready to think beyond surface-level messaging. Interrogate cultural trends, audience behaviors and media environments through both theory and practice. By combining strategic frameworks with critical thinking, you’ll go from simply producing content to questioning its implications—understanding not only how to communicate, but why and to what effect.
Creativity as Method
Learn to approach creativity and innovation as a process. Through exposure to design-based thinking, semiotics and narrative construction, you’ll see how creative concepts emerge from intentional experimentation and informed insight. You’ll gain the ability to craft imaginative and original ideas supported by solid reasoning, ready to make a lasting impact.
Content Creation Across Media Ecosystems
Develop fluency across formats—written, visual, audio and interactive—and learn how message, medium and audience shape one another. You’ll treat platforms as more than just distribution channels, analyzing them as cultural environments with their own logic and power dynamics. Through this, you’ll gain the skills to design communication strategies that are technically proficient, aesthetically effective and contextually aware.
Innovation in Action at the MediaLab
Gain access to our MediaLab and bridge the gap between learning and reality. Here, you’ll produce content, test strategies and collaborate with fellow students. Hands-on projects teach you to navigate creative challenges and defend your decisions with evidence, mirroring the rigor and pressure of real-world communication and digital media environments.
Undergraduate + Master's Degree Combinations
Undergraduate + Master's Degree Combinations
As an IE University student, you have access to a wide range of opportunities to continue your academic journey and strengthen your global career. Whether you pursue a master’s at IE University or at IENYC in New York, each option is designed to accelerate your personal and professional growth and open doors across industries.
Student Stories
Student Stories
At IE University, more than 75% of our student body comes from outside Spain, representing an average of 130 nationalities on campus each year. We take great pride in these numbers—and in the individuals behind them.
Our students are natural go-getters with a global outlook and a dream of a better future. Regardless of their degrees or passions, they strive every day to unleash their innovative potential and reach their goals. Driving this shared vision are people from a variety of cultures, backgrounds and life experiences. They are both united and entirely unique. These are our students. Discover their stories.
From the VICE DEAN
From the VICE DEAN
Iona de Macedo, vice dean of this program at IE University, explains in-depth the Bachelor in Communication and Digital Media
Faculty Stories
Faculty Stories
Our 500-strong faculty guides students to unleash their potential day in, day out. Their influence across all five Schools can’t be overstated, inspiring young, energetic minds as they define their personal and professional trajectories.
But what kind of person does it take to create such impact? The individuals that make up the IE University faculty are special. Coming from diverse, global backgrounds, they each bring distinct perspectives and innovative ideas that embody what makes IE University stand out. Their stories are personal and unique—but don’t take our word for it. Read their stories to see for yourself.
UNSURE IF THIS IS THE RIGHT PROGRAM TO HELP YOU ON YOUR PROFESSIONAL JOURNEY?
UNSURE IF THIS IS THE RIGHT PROGRAM TO HELP YOU ON YOUR PROFESSIONAL JOURNEY?
Discover the Bachelor in Communication and Digital Media related programs:
Frequently Asked Questions
Frequently Asked Questions
What is Bachelor of communication and media studies?
This program has been designed to prepare multifaceted professionals who are capable of tackling challenges in the fast-paced communication and digital world. Thanks to the unique design and structure of this program, you will gain the essential knowledge and skills you need to become a corporate and marketing communication professional.
Why study communication and digital media?
IE’s extensive expertise in human sciences and technology, coupled with IE Business School’s entrepreneurial know-how, provides the perfect combination to train our students to become an active part of the media and communication industries.
Is a communications degree a BA or BS?
A communications degree can be either a Bachelor of Arts (BA) or a Bachelor of Science (BS), depending on the emphasis of the program. Some communications programs are more focused on the humanities, such as media studies, public relations, and journalism, and may be offered as a BA. Other programs may be more technically oriented, such as digital media production, and may be offered as a BS. Nevertheless, at IE University we do not make such distinction.
What is a Bachelor of Digital Media?
The Bachelor in Communication and Digital Media is marketing-focused program that forms the next generation of communication professionals. Guided by our expert faculty, in a diverse international setting, you can learn how to develop meaningful messages that resonate with global audiences.
What is a communications degree good for?
The Bachelor in Communication and Digital Media at IE University is an innovative program that enables you to find creative and meaningful ways to engage people with brands through dynamic, hands-on and technically well-executed project creation.