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Seiña – Branding a country

The brief was to create a fictitious country and to develop its branding identity. Students created Seiña, located between the Galapagos Islands and Costa Rica.

"Seiña is a home where people know their priorities and stick to them. Its characteristic way of thinking embodies an "anti-materialistic" and energetic mantra. Seiña celebrates life, placing their families and relationships at the center of what they do. Life is to be enjoyed. Seiña is not a destination, it is a way of life".
  • Date

    Year 2

  • Program

    Bachelor in Design
  • Author (Students)

    Nicolás Saye and Mae White

  • Subject

    Design Studio I