The brief was to create a fictitious country and to develop its branding identity. Students created Seiña, located between the Galapagos Islands and Costa Rica.
"Seiña is a home where people know their priorities and stick to them. Its characteristic way of thinking embodies an "anti-materialistic" and energetic mantra. Seiña celebrates life, placing their families and relationships at the center of what they do. Life is to be enjoyed. Seiña is not a destination, it is a way of life".