Brands are one of the most important assets of any business as they create a unique image in a customer’s mind, particularly in today’s crowded landscape. With each brand vying for time and attention—our most scarce resources—this module focuses on branding and the key elements of a successful brand. Throughout the course, students focus on branding as an art form to align companies’ values with stakeholders and their own perceptions of a company.
Students explored branding strategy, identity and reputation management of the best new brands to hit the market in 2019. They produced visual presentations and booklets to bring the brand to life, covering topics such as identity and the brand manifesto.