Bachelor in Business Administration - Concentrations

As an investment banker you are responsible for helping clients raise money in capital markets through buying and selling a wide range of financial products, derivates, options, and assets.. When clients seek investment opportunities outside their usual areas of expertise, investment bankers will be enlisted to advise them on how to manage their money and ensure everything goes smoothly. Investment Banking is a highly prestigious and competitive field to work in. The in-depth knowledge of financial principles and hands-on business experience you will gain from this degree will give you the tools you need to thrive in such a demanding field.

After completing this program, you will have developed your leadership and management skills and mastered your ability to work with financial tools and models to accurately predict and drive business growth. With this experience and expertise you will be fully qualified to work for a public company, private business or a government agency, managing a company’s Financial Planning & Analysis team or managerial accounting team. This involves performing tasks such as budgeting, strategic business planning and risk management, helping businesses to drive growth as a result.

Corporate Finance Associates use advanced technology, complex financial tools and market research to conduct comprehensive financial evaluations for transactions. This job combines extensive behind-the-scenes work with client-facing responsibilities, as you participate in meetings with buyers, sellers, tenants and landlords, advising them on their strategies and investments. With the relevant theoretical knowledge with the hands-on, practical experience the program provides, you need to successfully excel in this industry after you have completed your degree.

As a Financial Analyst, you are responsible for assessing a company’s financial situation and budget. Using this information, you then have to develop and present financial strategies, with the ultimate aim of boosting the company’s returns. Depending on the size of the firm you work for, you could be an analyst for a single division or an entire company. Duties and responsibilities include assembling financial reports, forecasting incoming revenue and identifying and evaluating new financial opportunities. After completing this program, you will have mastered the principles of business administration and finance, equipping you with the knowledge and skills to offer informed and constructive financial advice to businesses across the globe.

Merger and Acquisitions Associates usually monitor junior analysts and train them to work with complex financial structures, ultimately enhancing their research and analytical skills. This involves offering guidance and teaching on business theory as well as digital skills, such as working with excel spreadsheets and programming tools. A Merger and Acquisitions Associate will also conduct market research to support an organizations’ deal and justify their financial strategy and decision-making. This degree will equip you with the business acumen and technical skills you need to land such a high-earning position in leading international financial service companies across the globe, such as JP Morgan, Deloitte and PwC.

A Quantitative Analyst is a financial specialist who writes complex financial models to solve accounting and risk management problems. They are the brains behind the mathematical and statistical methods used to make financial and business decisions about pricing, investments and risk management in investment banks and hedge funds. As Big Data continues to lead change in the financial services industry, these analysts are becoming increasingly sought-after, particularly in the FinTech sector, where models are needed to handle and automate huge amounts of data for trading purposes. This degree will equip you with the digital expertise you need to successfully create and operate these financial models, and in turn use them to offer sound insights on business and financial matters.

Consultants advise businesses and organizations on strategy optimization. They conduct research and collect data to understand operations, while liaising with different stakeholders to implement business solutions across all functions and areas. A good business consultant will have a strong strategic vision, with the hands-on entrepreneurial tools and training to implement new practices. Your ability to go on site, identify problems and find solutions will help you stand out in this position, regardless of industry or company type.

Business managers typically plan, direct, and oversee both operations and employees in a company. The position calls for holistic individuals with a broad range of skills and abilities, able to understand the functions and inner workings of every level of a company. With strong, inspirational leadership skills alongside the practical, entrepreneurial know-how to roll up your sleeves and make things happen, students of this program have the perfect combination to perform well in this role.

This program is the ultimate in hands-on, practical training for entrepreneurially minded individuals looking to set up their own business. Based on a foundation of creativity and innovation, business owners are able to implement solutions and develop solutions to improve their competitive position in their chosen markets.

An idea is one thing—a viable product is another. New product managers are the wizards that take the spark of an idea and breathe life into it, getting it ready for distribution. The stages involved move from research and development to engineering, manufacturing, going live and finally distribution. Creative, highly driven individuals with the right mix of entrepreneurial vision, leadership skills and practical problem-solving know-how are perfect for this role. Whether working on their own product or someone else’s, product managers are natural collaborators with the drive and passion necessary to bring a product to life.

Taking a business forward requires more than an innovative product. It takes a holistic approach that touches on all levels of a business, from individual, self-starter work to defining concepts and procedure to bringing the best out of your team. Whether you’re developing your own business or another’s, your strong grounding in entrepreneurship and leadership will give you the broad mix of important skills necessary to improve a company’s performance. If a business runs like a well-oiled machine—a business developer is the engineer that brings it to life.

Companies are brimming with opportunities for growth and development. As a business transformation manager, you would take an active role in searching for these opportunities, and implementing change to improve performance. It’s a creative, challenging, and highly rewarding role that promotes interdepartmental communication and touches on all areas of business. Creative individuals with well-developed soft skills and a penchant for implementing operational change and delivering measurable improvements will excel in this position.

Regardless of the field, sector, or specific organization, research and development managers play an important role in a company’s success. They are responsible for overseeing the entire development process for new company programs and protocols, beginning at the researching and planning phase right through to implementation. To succeed in this position, you need a holistic managerial and organizational skill set, as well as your fair share of creative flair. You’ll be working with budgets and pushing ideas forward, while staying up to date on the wider R&D trends to keep your company a top market force. The rigorous entrepreneurial training on this program provides the perfect toolkit for anyone looking to take on this exciting and impactful role.

Research and development initiatives are complex processes that require a substantial investment and can represent a considerable amount of risk. Yet the rewards of well-developed initiatives are long lasting and have a huge impact on the company’s performance. As an innovation advisor, you will be responsible for the strategic and analytical development of R&D initiatives to offset risk and produce results. Your day to day will involve anything from performing market research and business assessments to the collection and analysis of quantitative and qualitative data. With this data, you can then produce actionable insights that influence business decisions and strategies. Thanks to the strong strategic and managerial skill set gained in this program, graduates are in a prime position to excel in this position.

Innovation is a wide-ranging concept, and as such business innovation managers have extensive roles and responsibilities. An innovation manager is a technologist, an ideator and an enabler, creatively seeking tech-driven solutions while building the structures and processes needed to facilitate the innovation process. As such, they must develop a high-performing atmosphere and collaborate across cross-functional teams to interpret business strategy and devise innovative solutions that meet a company’s overarching goals. A business innovation manager possesses the leadership, analytical, communication and decision-making skills to manage innovation at any organization. After gathering inputs from a range of stakeholders internally and externally, the manager establishes resource allocation and team division to shape a long-term innovation capability. Once the strategy has been set, the innovation manager continuously manages and monitors the process to ensure it overcomes any obstacles to success. Deliverables take the form of new technological capabilities, which the manager transfers to the wider organization to drive opportunities for growth, efficiency and greater customer satisfaction.

Business intelligence managers analyze market strategies through the study of related products, markets or share trends. They collate business intelligence data through public information, industry, field reports and purchased sources in order to reach informed conclusions on business practices. Another task is to evaluate technology trends to improve sales of current products or spot markets for future product development. Additionally, business intelligence managers regularly communicate with competitors, customers and suppliers to stay on top of current trends. Furthermore, they ensure efficient utilization of the firm’s resources besides selecting, training and reviewing the performance of new analytical staff. Business intelligence managers are also responsible for analyst teams that utilize an assortment of statistical methodologies to solve quantitative business issues and augment earnings. A business intelligence manager must possess problem-solving and analytical skills, along with a strong knowledge of current industry practices, like different measured profitability approaches. They should understand and use new information for present and future problem-solving and decision-making. The ability to work with other managers and intelligence professionals is vital. Finally, they must be able to convey information in a clear and effective manner.

Information system managers or IT supervisors are in charge of the safe and powerful operation of all PC frameworks, related applications, equipment and programming that is utilized inside an extensive variety of open and private area associations. Information systems managers oversee technology use in a business or organization. They make decisions about installation, maintenance and upgrades on the electronic devices used in the workplace. These managers are business executives who both manage and implement computer and IT systems. They act as the liaison between an organization’s top management and IT specialists. The job outlook for these managers is strong, as businesses and institutions are looking to technology to improve productivity and organization. As a high-level executive, the information systems manager is in charge of computer- and technology-related research, development and productivity. They manage the work of other IT professionals, like computer engineers, systems analysts, data security specialists and computer support specialists. They frequently work directly under the chief operating officer. Information systems managers can find work at any type of for-profit or non-profit organization.

Agile consultants provide comprehensive answers to specific problems identified in a particular project. By offering expertise, analysis and recommendations, the consultant leverages their knowledge and expertise to offer impactful methods for resolving problems. Many Agile consultants are self-employed freelancers, working across companies and industries to solve complex issues. As such, these consultants can expect to develop expertise in a variety of industries and countries, using this expansive insight to better respond to progressively more complicated challenges. As an expert on Agile frameworks, Agile consultants work on three key principles: an iterative approach, short feedback loops, and a disciplined project-management process. After being contracted to solve a problem, the consultant will ask teams a series of questions to encourage employees to identify the most pertinent problems and issues. They will go on to design a strategy based on the Agile methodology, coordinating teams and providing support to employees while always remaining attuned to the overarching strategy.

Product managers are the bridge between technology and business. Constantly in touch with the evolving needs of customers and the changing marketplace, product managers design and manage new products to ensure their company maintains a competitive advantage. Taking into account stakeholder needs and commercial strategies, they build a roadmap to manage development of a project from inception to launch. Responsible for the success of the new product, they leverage their creativity, leadership and strong analytical skills to organize and motivate teams. Firstly, a product manager will determine customers’ needs and desires by conducting market research and assessing the competition. Subsequently, they will recommend the function, scope and format of new product lines or suggest improvements to existing services. Working across departments and collaborating closely with R&D, engineering, manufacturing, marketing, sales and customer service departments, the product manager will coordinate cross-functional teams to successfully bring the new offering to market. Ultimately, their role is to meet customers’ changing needs and ensure the business continues to grow and cement its market share.

Technology entrepreneurs explore scientific and research and development fields to transform their potential into innovative products and services. As a result, they are key factors in building the innovation potential of modern enterprises. This is particularly true for SMEs that have a limited ability to carry out independent research and development operations due to their reduced resources. By exploring innovations in product, process, organization and management, technology entrepreneurs can help these businesses acquire profitable and permanent competitive advantages. As a technology entrepreneur, you will plan and direct the operations of a company, providing the organization with leadership and direction. Some of your roles will include: seeking new directions and ways to improve and grow the company; leading strategic and operational matters; overseeing financial records and taking appropriate actions (such as securing a new line of credit to handle unforeseen events); establishing the business’s desired image and overall marketing plan; carrying out HR functions; and ensuring customer satisfaction.

Marketing managers have a comprehensive role with multifaceted responsibilities. They are the brains and the strategy behind marketing campaigns and other initiatives crucial to a company’s image and advertising reach. This is a role that will have you carrying out market research, designing promotional plans and monitoring those plans from start to finish. Your BBA in Sales and Marketing will prepare you for all aspects of the marketing manager position: from public relations, data analytics and managing web and social media content to developing brand identity and brand awareness. You’ll be equipped with the tools to become the marketing manager that companies look for, with adept leadership and communication skills and a powerful ability to motivate and inspire teams.

A skilled sales manager knows how to delegate tasks, recruit, hire and coach new personnel and supervise and motivate high-performance teams. Studying sales and marketing will teach you how to create sales forecasts, set targets and expertly guide teams toward the established objectives. Sales managers must possess strong data analytics skills and have an acute vision of the future of the company, its brand identity, and how to breathe life into the products and services they sell.

Networking with customers and third parties, running campaigns, and often developing and managing a territory and establishing the corresponding targets—account managers carry a lot of responsibilities. Powerful people skills are a must, as this role centers around building, maintaining and expanding business relationships to further the reach of a company’s product or services. This program will equip you with the technical skills you need to successfully manage a portfolio of accounts, as well as help you to further cultivate the soft skills necessary to nurture positive customer relationships and develop an effective network of contacts in whatever industry you decide to venture into.

This role is all about curating a brand’s identity, ensuring that the brand makes a positive impression on potential customers and anyone who may be observing and evaluating the integrity of a brand. This can be a fun, high-profile job involving events, campaigns and a bit of customer psychology. You will excel as a brand manager if you have strong analytical, communication and leadership skills and enjoy project-based work. In this program, you will guide brand marketing initiatives from the research and planning phases to product launches. Being a brand manager means being responsible, especially if a brand’s reputation has been threatened in any way. A skilled brand manager knows how to steer the ship straight again and cultivate positive public opinion surrounding the company’s product or services.

Digital marketing managers are in charge of all online marketing channels. They handle a company’s website, social media presence, online advertising campaigns, email campaigns and management of any other online content. They are not only responsible for juggling all of these online channels simultaneously, but also for analyzing the reach and effectiveness of each channel in order to shift strategy as the need arises. SEO and budgeting skills are also a must. If you have an eye for detail and enjoy brainstorming campaigns and managing content, this may be a role you enjoy, and this program will equip you with the digital skills you need to excel in this position that has recently skyrocketed to the top of employers’ priority lists.

Marketing consultants are the third parties that companies turn to when they need to make changes in their marketing scheme, launch a new marketing campaign, or when they just need an outside perspective on areas for improvement. Marketing consultants carry out market analyses to help companies define their marketing strategy and objectives. They may lay out a marketing roadmap for a company or oversee specific marketing campaigns. If you enjoy behavioral psychology, have strategic vision and enjoy creating detailed plans and monitoring their progress, you may be cut out for a marketing consultant position. This program will teach you all the traditional and digital marketing techniques that companies desire so that you can excel in your consulting career, whether that be with a consulting firm or as an independent contractor.

Product managers design the roadmap for all phases of the product life cycle, from conception to release. In this program, you will learn how to assess consumer requirements, study market competition, establish pricing ranges and arrange the testing, manufacture, marketing, and sale of a product. Product managers must also ensure that the product is in line with the brand’s identity and creates the impression a company wishes to give to consumers. If you have a creative mind, are detail-oriented and enjoy seeing a project through from start to finish, studying sales and marketing will set you up to fully excel in a product manager position.

Social media managers play a key role not only in spreading brand awareness, but also in direct interaction with customers—problem solving, building loyalty and creating a brand personality on social media. This job will have you monitoring trends, creating and managing campaigns, using analytics tools to assess usage and engagement, and using your creative flair to create attractive content that encourages customer interaction. Getting a degree in sales and marketing will help you develop both the technical and soft skills that you need to stand out as a social media manager. You’ll be optimizing SEO, coordinating with influencers and creating hashtags for marketing campaigns before you know it.

If you have powerful problem-solving skills, enjoy building relationships and leading teams and are a good mediator, you may enjoy working as a customer service manager. This position is key in maintaining a positive relationship between the company and its customers, and the role exists across all industries. Having a sales and marketing degree will open doors to the endless opportunities available in customer service management.

An area manager, or regional manager, is in charge of sales for a designated geographical area. Having a sales and marketing degree will help you develop the analytical and communication skills you need so that you can confidently lead regional teams to reach all the targets you set. Depending on your company’s business model, this role may involve managing physical stores or being at the head of a team of sales representatives. This can be a fun, dynamic position that will likely involve travel. If you have natural leadership and communication skills and a knack for customer service, an area manager position may be an excellent fit for you.

Strategy consultants advise on a range of high-level decisions in order to help companies create value, improve business performance and maximize growth. They identify solutions for business problems and suggest changes, dialoguing with top executives to find the right solutions for their company. This is a role that requires keen analytical thinking, long-term vision and persuasion skills.

Management consultants help businesses find effective ways to implement new management strategies or adjust the existing ones to increase productivity, competitiveness and profitability. This role may involve interviewing client employees, assessing supply chain management or managing a team in charge of implementing the changes deemed necessary. The management consultant role calls for strong analytical and people skills.

Operations consultants help companies develop and implement strategies to streamline their current operations or to undertake operational transformation. They use data-driven research to diagnose problems and optimize resources, seeking to reduce costs and waste, and to improve operational efficiency. Operations consultants possess in-depth knowledge of regulatory standards and practices to ensure a business is functioning safely and responsibly.

Financial consultants analyze companies’ financial situation, budget and accounting procedures, and look for areas that need improvement. This is a role that requires a good head for numbers, powerful foresight and extreme accuracy. Professionals in this role find themselves conducting financial analysis, making forecasts and drawing up budget plans.

HR consultants hold responsibilities that range from recruiting and training new client personnel to diagnosing problems and creating action plans to resolve issues in the workforce. They provide guidance on managing, maintaining, and maximizing human talent, often conducting training sessions for client employees and working in close communication with HR teams within client companies.

IT consultants help companies in projects that range from analyzing specific technical problems and finding solutions to implementing organization-wide digital transformation. IT consultants are the liaison between management and the technical team. As an IT consultant, you’ll help companies envision and bring to life digital projects that will streamline their operations and boost productivity.