Dual Degree in Business Administration + Data & Business Analytics - Highly qualified

Drive business innovation with data insights
AACSB represents the highest standard of achievement for business schools worldwideEQUIS represents the highest standard of achievement for business schools worldwide
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  • International experience
  • Highly qualified
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Our English-language bachelor programs are designed to develop your leadership skills and prepare you to tackle the professional challenges of the modern workplace. We encourage all students from our undergraduate programs to participate in high-quality enrichment opportunities.

The IE University experience involves much more than academic studies. Our practice-based methodology takes you beyond the classroom walls and straight to the frontlines of the industry you’re passionate about. We offer an exceptional range of opportunities that allow you to tailor your studies to your specific career goals and enhance your employability by obtaining extra qualifications.

Our applied and student-centered approach to education helps identify your unique strengths and gives you the chance to build your own path. Immersed in this dynamic environment, you will have access to our cutting-edge resources, and you will be able to customize your program by adding complementary courses, advanced seminars, internships, and IEU Labs.
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of IE University's Class of 2021 job seekers, reported they were currently working

outside their home countries


Students receive academic guidance from tutors and advisors who provide direction, encouraging the integration of the different degree elements. Build a personalized academic program that matches your professional aspirations.


The IE Start-Up Lab is an on-campus incubator, where professors and entrepreneurs provide students with feedback and guidance on their business plans. With access to further resources and plan preparation help at IE Business School’s Venture Lab, you can pitch your idea to potential investors at IE Venture Days, bringing your idea to life.



The Final Degree Project displays the culmination of four years of studies. The topics are chosen with faculty input with step-by-step guidance provided by an advisor. Drawing upon the knowledge gained from specific academic areas, internships or IE Labs projects, this is a chance to show off the extent of your architectural learning and design creativity.


IEU Labs are IE University’s alternative to traditional internships. Designed for first and second year students seeking high level internship placements, the IEU Labs provide a hands-on, internship-like, on-campus experience, where you work on projects for leading companies and institutions in a variety of sectors.



Real-world professional experience is fundamental as students prepare to enter the working world. The Dual Degree in Business Administration + International Relations offers internship opportunities with top international organizations. Gain experience in your desired field, experience new cultures and set yourself up for success.

a world of opportunities

Once you finish your degree, you’ll be ready to develop your career in a wide range of fields. Whether you are inspired by working in finance, marketing, human resources, customer experience or manufacturing, as an IE University Business Administration and Data Analytics graduate, you will be more than prepared to use your expertise to optimize management decisions in companies, and to make a positive impact in the corporate world. Below you will find some of the areas you can specialize in.

Fintech Specialist

A fintech specialist monitors financial movements within the market using their knowledge of data. They’re often responsible for conducting studies on microeconomic factors, demographics, and marketplace trends, and then using that information to drive investments and advise companies. The world of finance is ever-more connected to data analysis, and graduates who understand the motivations behind a customer’s financial activity are invaluable to all businesses.

Customer Insight Manager

Customer Insight Managers focus on monitoring and analyzing sales and social media data to understand consumer behavior. These professionals help organizations use machine learning algorithms that understand when and how to upsell and offer product recommendations, adjust pricing based on demand and form competitive pricing strategies.

High-Frequency Trading Expert

A high-frequency trading expert supports clients in trading, risk management, and financial functions using quantitative analysis. These professionals use complex algorithms to analyze markets and spot emerging trends. Their responsibilities may include the analysis of single products, independent portfolio valuation, risk analysis, and more.

Marketing Intelligence Expert

The role of a marketing intelligence expert is to maximize customer value and deliver a superior customer experience through marketing analytics. They also develop strategies for optimizing conversion rates, prospect engagement, customer lifetime value, and revenue, improving overall team performance and impact. These experts also analyze marketing data from various sources to discover deep insights about customers, marketing campaigns, and tactics.

Optimization Specialist

An optimizer specialist works to enhance performance, align processes, and detect potential issues by tracking operational data in real time. Many global manufacturers now have an abundance of real-time shop-floor data and the ability to conduct complex statistical assessments. Optimizer specialists use these assessments to continuously improve the supply chain processes and systems.

Talent Analytics Expert

A talent analytics expert uses uses data analysis to predict employee performance and design roles and responsibilities. By leveraging data, the candidate selection process is improved and a more effective approach to recruitment can be employed.


In our fast-paced world, the demand for professionals who can think on their feet and work across boundaries is perpetually increasing. At IE University, we believe that postgraduate study provides the opportunity to not only develop your skills and pursue your passions, but also to advance your career and establish yourself as a specialist in your desired area. Expand your knowledge and improve your standing in your field to stand out in today's challenging job market.

Follow your Dual Degree in Business Administration & Business and Data Analytics with one of these recommended masters:


– Master in Business Administration
– Master in Management
– Master in Finance

Consolidate your professional profile with a Master from IE Business School—a top-ranked leader in business education. Become an expert in your area with our world-class programs, and prepare for a future full of success.


– Master in Business Analytics and Big Data
– Master Business Analytics and Big Data
– Master Customer Experience and Innovation
– Master Digital Marketing
– Master Market Research & Consumer Behaviour
– Master Talent Development and Human Resources

You will be ready to become a business and data professional, prepared to lead a successful, disruptive career.