Dual Degree in Business Administration + Data & Business Analytics - Highly qualifiedDrive business innovation with data insights
A PERSONALIZED STUDY PATH
The IE University experience involves much more than academic studies. Our practice-based methodology takes you beyond the classroom walls and straight to the frontlines of the industry you’re passionate about. We offer an exceptional range of opportunities that allow you to tailor your studies to your specific career goals and enhance your employability by obtaining extra qualifications.
Our applied and student-centered approach to education helps identify your unique strengths and gives you the chance to build your own path. Immersed in this dynamic environment, you will have access to our cutting-edge resources, and you will be able to customize your program by adding complementary courses, advanced seminars, internships, and IEU Labs.
Liquid Learning at IE University
In this new reality, we understand it’s not always possible to attend class in person. That’s why we developed our Liquid Learning approach, which seamlessly adapts to individual needs and provides equal access to world-class education—whether on campus in Madrid or online wherever you are.Discover more
Students receive academic guidance from tutors and advisors who provide direction, encouraging the integration of the different degree elements. Build a personalized academic program that matches your professional aspirations.
The IE Start-Up Lab is an on-campus incubator, where professors and entrepreneurs provide students with feedback and guidance on their business plans. With access to further resources and plan preparation help at IE Business School’s Venture Lab, you can pitch your idea to potential investors at IE Venture Days, bringing your idea to life.LEARN MORE ABOUT THE IE START-UP LAB
FINAL DEGREE PROJECT
The Final Degree Project displays the culmination of fourth year students’ learning. The topics are chosen with faculty input with step-by-step guidance provided by an advisor. Drawing upon the knowledge gained from specific academic areas, internships or IE Labs projects, this is a chance to show off the extent of your architectural learning and design creativity.
IEU Labs are IE University’s alternative to traditional internships. Designed for first and second year students seeking high level internship placements, the IEU Labs provide a hands-on, internship-like, on-campus experience, where you work on projects for leading companies and institutions in a variety of sectors.LEARN MORE ABOUT IEU LABS
Real-world professional experience is fundamental as students prepare to enter the working world. The Dual Degree in Business Administration + International Relations offers internship opportunities with top international organizations. Gain experience in your desired field, experience new cultures and set yourself up for success.
a world of opportunities
A fintech specialist monitors financial movements within the market using their knowledge of data. They’re often responsible for conducting studies on microeconomic factors, demographics, and marketplace trends, and then using that information to drive investments and advise companies. The world of finance is ever-more connected to data analysis, and graduates who understand the motivations behind a customer’s financial activity are invaluable to all businesses.
Customer Insight Manager
Customer Insight Managers focus on monitoring and analyzing sales and social media data to understand consumer behavior. These professionals help organizations use machine learning algorithms that understand when and how to upsell and offer product recommendations, adjust pricing based on demand and form competitive pricing strategies.
High-Frequency Trading Expert
A high-frequency trading expert supports clients in trading, risk management, and financial functions using quantitative analysis. These professionals use complex algorithms to analyze markets and spot emerging trends. Their responsibilities may include the analysis of single products, independent portfolio valuation, risk analysis, and more.
Marketing Intelligence Expert
The role of a marketing intelligence expert is to maximize customer value and deliver a superior customer experience through marketing analytics. They also develop strategies for optimizing conversion rates, prospect engagement, customer lifetime value, and revenue, improving overall team performance and impact. These experts also analyze marketing data from various sources to discover deep insights about customers, marketing campaigns, and tactics.
An optimizer specialist works to enhance performance, align processes, and detect potential issues by tracking operational data in real time. Many global manufacturers now have an abundance of real-time shop-floor data and the ability to conduct complex statistical assessments. Optimizer specialists use these assessments to continuously improve the supply chain processes and systems.
Talent Analytics Expert
A talent analytics expert uses uses data analysis to predict employee performance and design roles and responsibilities. By leveraging data, the candidate selection process is improved and a more effective approach to recruitment can be employed.
BECOME HIGHLY QUALIFIED WITH A MASTER’S DEGREE AT IE
Follow your Dual Degree in Business Administration & Business and Data Analytics with one of these recommended Master's:
SPECIALIZE IN BUSINESS
- Master in Business Administration
- Master in Management
- Master in Finance
Consolidate your professional profile with a Master from IE Business School—a top-ranked leader in business education. Become an expert in your area with our world-class programs, and prepare for a future full of success.
SPECIALIZE IN DATA
- Master in Business Analytics and Big Data
- Master Business Analytics and Big Data
- Master Customer Experience and Innovation
- Master Digital Marketing
- Master Market Research & Consumer Behaviour
- Master Talent Development and Human Resources
You will be ready to become a business and data professional, prepared to lead a successful, disruptive career.