Dual Bachelor Degree in Business Administration & Data and Business Analytics

Drive business innovation with data insights

duration
language
location
intake
Mode of study
Format
5 years
English
Segovia or Madrid
September
Full-time
In-person

A WORLD OF OPPORTUNITY

IE University, recognized internationally for its high-quality teaching and prestigious partnerships, enables graduates to compete for top positions across all industries globally. We help our richly diverse students to shape and launch their professional careers, equipping them with all the resources and skills they need to succeed in the job market of today and tomorrow.

Our unique learning environment facilitates professional and personal growth, empowering students to discover their full potential while guiding them in their individual professional journeys.

Our students develop highly sought-after profiles and are actively recruited by employers of leading corporations even before they graduate. Our extensive network and close ties with the business world offer endless opportunities, from important positions in major multinational companies to roles in smaller organizations and startups. Other students choose to develop entrepreneurial projects either during or after their studies by building and managing their own companies.

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Class of 2025 Career Outcomes

The Dual Degree in Business Administration & Data and Business Analytics delivers fast, measurable results. Within six months of graduation, the vast majority of graduates have already taken their next step, whether entering the workforce at some of the world's leading organizations, continuing their studies, or launching their own ventures.

*2025 data reported by students 6 months after graduation.

58Graduating Students
21nationalities
5%of graduates pursued entrepreneurial paths
40leading global organizations hired our graduates
96% of job seekers are currently working
Hiring companies

Where our graduates work

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The image features the logo of Goldman Sachs in a modern font.
The image shows the logo of J.P. Morgan in black text on a white background.
The image features the name Morgan Stanley in a simple font.
This image features a green square with five stylized white birds flying on a black background.
The image displays the logo of Accenture, featuring the word 'accenture' in lowercase letters with a purple rightward arrow above the 't'.
This image features the logo of PwC, a multinational professional services network.
The logo of KPMG in blue letters with a simple design.
This image features the logo of a global professional services firm.
A logo of Deloitte showcasing its name in bold letters with a green dot.
The image features the AWS logo with a stylized smile in orange.

Sectors Where Our Graduates Work

Where Our Graduates Work

Graduate Roles and Career Paths

Career report

Discover the Class of 2025 Career Report

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PROFESSIONAL CAREERS

Once you finish your degree, you’ll be ready to develop your career in a wide range of fields. Whether you are inspired by working in finance, marketing, human resources, customer experience or manufacturing, as an IE University Business Administration & Data Analytics graduate, you will be more than prepared to use your expertise to optimize management decisions in companies, and to make a positive impact in the corporate world. Below you will find some of the areas you can specialize in.

  • FINTECH SPECIALIST

    A fintech specialist monitors financial movements within the market using their knowledge of data. They’re often responsible for conducting studies on microeconomic factors, demographics, and marketplace trends, and then using that information to drive investments and advise companies. The world of finance is ever-more connected to data analysis, and graduates who understand the motivations behind a customer’s financial activity are invaluable to all businesses.

  • CUSTOMER INSIGHT MANAGER

    Customer Insight Managers focus on monitoring and analyzing sales and social media data to understand consumer behavior. These professionals help organizations use machine learning algorithms that understand when and how to upsell and offer product recommendations, adjust pricing based on demand and form competitive pricing strategies.

  • HIGH-FREQUENCY TRADING EXPERT

    A high-frequency trading expert supports clients in trading, risk management, and financial functions using quantitative analysis. These professionals use complex algorithms to analyze markets and spot emerging trends. Their responsibilities may include the analysis of single products, independent portfolio valuation, risk analysis, and more.

  • MARKETING INTELLIGENCE EXPERT

    The role of a marketing intelligence expert is to maximize customer value and deliver a superior customer experience through marketing analytics. They also develop strategies for optimizing conversion rates, prospect engagement, customer lifetime value, and revenue, improving overall team performance and impact. These experts also analyze marketing data from various sources to discover deep insights about customers, marketing campaigns, and tactics.

  • OPTIMIZATION SPECIALIST

    An optimizer specialist works to enhance performance, align processes, and detect potential issues by tracking operational data in real time. Many global manufacturers now have an abundance of real-time shop-floor data and the ability to conduct complex statistical assessments. Optimizer specialists use these assessments to continuously improve the supply chain processes and systems.

  • TALENT ANALYTICS EXPERT

    A talent analytics expert uses uses data analysis to predict employee performance and design roles and responsibilities. By leveraging data, the candidate selection process is improved and a more effective approach to recruitment can be employed.

THE CORPORATE MENTORSHIP PROGRAM

The Corporate Mentorship Program provides an opportunity for students to connect with volunteer mentors from the corporate world. Mentorship builds relationships between students and senior level business professionals from various industries. It allows mentees to work on specific skills, find the career path that motivates them, and learn about business functions and industries directly from the people who are already there.

Mentors help mentees move toward their professional goals, helping them develop a professional identity and a clear vision for their career path. Moreover, by having contact with the day-to-day world of work, mentees are able to connect what they are learning in the classroom with how it is applied in the field.

These connections and insights provide students with many opportunities for professional success.

  • Interview with Wim Zwaenepoel - Head Mentor
    Play

    INTERVIEW WITH WIM ZWAENEPOEL - HEAD MENTOR

  • Interview with John Schellhase Mentor
    Play

    INTERVIEW WITH JOHN SCHELLHASE - MENTOR

  • How Does the Corporate Mentorship Program Work?
    Play

    HOW DOES THE CORPORATE MENTORSHIP PROGRAM WORK

BUILD UP YOUR CV WITH OUR INITIATIVES

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YOUNG CORPORATE PROGRAM (YCP)

Accelerate your career with experiences from day one. Build skills through real-world opportunities, mentorship and connections.

IEU LABS

Gain internship-like experience from your first year. Choose labs that build your professional profile, develop practical skills and connect you with leading organizations.

LEADERSHIP OPPORTUNITIES

Develop leadership skills and make an impact by leading, mentoring and inspiring others.

  • Student Government
  • Student Ambassadors
  • Peer Mentoring
  • Leadership Development Programs
  • Student Clubs Leadership Positions
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INTERNSHIPS FROM DAY ONE

Gain real-world experience from your first year. Apply your knowledge, build in-demand skills, expand your network and gain the confidence and experience to prepare for your future career.

COMPETITIONS

Put your skills to the test and stand out by participating in competitions such as:

  • Case Competitions
  • Hackathons
  • Innovation Challenges
  • Business Simulations
  • Design Challenges
  • Moot Courts

RESEARCH ASSISTANCE WITH OUR FACULTY

Collaborate with IE faculty on real research projects and experience academia from the inside. Develop research, writing and analytical skills, work with experts and gain valuable experience to enhance your CV.

IMPACT CAPSTONES

The Capstone Program is a group-based, consultancy-oriented final project developed with external partners. Work with organizations such as international banks, development banks and finance corporations.

YOUR OWN PATH

Graduating is only the first step in your ongoing professional journey. See where our former students are and discover the endless opportunities that await IE University’s graduates.

FIND OUT MORE ABOUT IE UNIVERSITY TALENT & CAREERS

POSTGRADUATE OPPORTUNITIES

As an IE University student, you have access to a wide range of opportunities to continue your academic journey and strengthen your global career. Whether you pursue a master’s at IE University or at IENYC in New York, each option is designed to accelerate your personal and professional growth and open doors across industries.

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FREQUENTLY ASKED QUESTIONS

  • Graduates are prepared for a wide range of careers at the intersection of business strategy and data, including roles such as fintech specialist, customer insight director, marketing intelligence manager, talent analytics chief, high-frequency trading expert and optimization specialist. The combination of business knowledge and advanced analytics skills also opens opportunities across industries in areas such as consulting, strategy, technology, finance, marketing, operations and entrepreneurship.

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  • Leading employers value graduates who can bridge the gap between business strategy and advanced analytics, using data to improve performance, optimize processes and support decision-making. These professionals bring a unique profile that blends leadership, analytical thinking, programming, data management, AI, predictive modeling, visualization and problem-solving skills with an understanding of how organizations operate and create value.

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  • Graduates are positioned for strong employment opportunities as organizations across industries increasingly rely on data and analytics to guide business strategy and improve performance. Their multidisciplinary skill set prepares them for high-demand roles in business analytics, data-driven management and strategic decision-making, with competitive career progression and earning potential as they gain experience.

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  • IE Talent & Careers provides you with comprehensive support from day one, giving you access to tailored career advising, learning resources and development tools that allow you to outline and manage your career goals. The team also organizes regular on-campus networking events, career fairs, expert talks and skill-building workshops that connect students with potential employers.

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  • Yes. This dual degree is an excellent option for aspiring entrepreneurs who want to combine business management skills with the ability to use data and analytics to identify opportunities and make informed decisions. Students develop the strategic, technological and analytical capabilities needed to design innovative solutions, understand markets and build data-driven ventures.

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