Dual Degree in Business Administration + Data & Business Analytics - Study Plan

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• Analyze companies’ needs to adapt instruments, products and services to their specific features.
• Organize and plan for situations that pose a challenge for decision-making in light of a company’s internal problems.
• Collect, analyze and summarize information from different sources in order to later apply it to business management.
• Ability to communicate in English orally and in writing.
• Adapt a company’s products and services using data analysis instruments.
• Define mechanisms enabling adaptation to new situations in the business environment.
• Identify, contextualize, analyze and formulate solutions to complex problems in multidisciplinary environments using logical methods.
• Apply systems and processes through their modeling and analysis with the aim of analyzing their dynamics and identifying the keys to their influence and development.
• Transform large volumes of data into information and formulate contextualized solutions from a social and business management point of view.
• Understand innovation as a force for positive change and the methods that render it a tool for the identification and implementation of change.
• Apply the different computer technologies that form the current work ecosystem for the management, analysis and visualization of data.
• Develop communication techniques to become capable of presenting proposals, projects and the results of analyses coherently and effectively.
• Use critical and self-critical thinking effectively during the execution of both individual and group tasks.

• Apply solutions that are efficient in a competitive market based on national and international economic knowledge.
• Manage a small company or organization, understanding its competitive and institutional position and identifying its strengths and weaknesses.
• Understand the duties of the different management bodies of a medium or large company or organization in order to perform the management tasks entrusted to it.
• Evaluate a company’s current situation and foreseeable future in terms of specific situations and markets, using relevant records to enable decision-making.
• Create management projects for a company as a whole or its different functional units, identifying relevant economic information sources and their contents.
• Recognize a company’s economic, global and structural situation within the labor market in which it operates, including the subject and/or the company.
• Interpret the current socioeconomic context based on basic historical, philosophical and political knowledge.
• Apply the appropriate business diagnostics tools and techniques to each stage of development in order to obtain better evaluation and decision-making at a company.
• Use the most appropriate models and research methods for a given company in light of its context and normal spheres of business development.
• Use knowledge of information and communication technologies in all professional activities.
• Apply professional judgment based on using technical instruments to analyze problems.
• Identify and manage the conditions enabling employees’ personal development in everyday strategic business settings.
• Identify the differences, problems and needs present within an organization in order to properly manage them.
• Access, recognize and use relevant data and information in business settings.
• Create recommendations for action by applying the legal framework in force.
• Use cost accounting to make company decisions in collaboration with different corporate stakeholders.
• Apply novel business ideas in order to design an entrepreneurial reality.
• Use market strategies in different sectors analytically.
• Compile, distribute and present statistical data for software development in economics settings.
• Apply IT solutions to corporate issues, taking the latest advances in the sector into consideration.
• Critically analyze data and analysis systems identifying the most appropriate storage, processing, modelling and analysis methods according to the study aims.
• Understand the different types of data, including the diversity of sources, formats, quantity, quality and usefulness in terms of being amenable to analysis.
• Apply a variety of techniques related to data mining, algorithm-based machine learning, predictive models and the classification and segmentation of data from different sources and formats.
• Use visualization tools to explore data, reveal patterns and communicate results to others in order to facilitate decision-making.
• Design, perform and analyze experiments and other forms of data-driven applied research as a way to test ideas and hypotheses and draw conclusions.
• Acquire competences in the collection, management, cleaning, structuring, storage and consultation of data both manually and through computer programming.
• Work effectively with data within organizations’ technological ecosystems.
• Methodically design and carry out analytical projects in multidisciplinary environments.
• Understand and apply programmatic and algorithmic thinking for the execution of the different phases of business analytics, including knowledge of the main tools used.
• Incorporate statistical models into technological tools and smart machines dedicated to data analysis.
• Apply the knowledge and methods of data analytics to functional areas and business sectors in order to improve their performance, identify opportunities and respond to existing and/or emerging problems.
• Understand the nature of business, its internal structure and its scope of action from a social (society) and individual (consumer, interest groups, etc.) point of view.
• Know the principles that govern the behavior of individuals and groups as well as the fundamentals of social activity in the business field.

• Identify the main cultural identity traits that characterize today’s world by understanding the main contemporary ideological trends.
• Behave professionally in accordance with the core principles and ethics of the profession.
• Manage unforeseen situations by being able to adapt to organizational changes.
• Use knowledge of the discipline to analyze and evaluate current situations.
• Form a part of interdisciplinary and multicultural teams to achieve shared goals in a diverse environment.
• Work actively in an international context.