Bachelor in Behavior & Social Sciences Study, analyze, and understand human behavior. Lead us into a better world.
Segovia and Madrid
Become an expert in human behavior
The Bachelor in Behavior & Social Sciences is a forward-thinking, career-focused program designed to prepare experts in human behavior who are ready to influence businesses, organizations, and society as a whole. This multidisciplinary program delves deep into the social sciences, looking at human behavior from different perspectives. But having an in-depth understanding of what makes us tick is just the beginning. The program integrates cutting-edge technology, the latest tools in analysis, and hands-on learning, preparing students to jump into the professional world and make a positive impact.
Why the Bachelor in Behavior and Social Sciences?
This program is not just about understanding people. It's about making things happen. You will study the latest in human behavior, use cutting-edge tools to analyze, and learn strategies to influence the behaviors you’ve uncovered to have a positive impact on businesses and society.
Making things happen
Develop the skills you need to find innovative solutions and strategies to complex human problems in sectors like consumer markets, health, sustainability and the environment, and customer experience, positively impacting businesses, organizations and society.
The latest tech
Use the latest tools in quantitative and qualitative behavior analysis allowing you to uncover significant actionable insights that will help shape future human behavior in both the public and private sectors.
You will be surrounded by students from around the world, learning from and sharing with a diverse range of perspectives. You will gain an international network and experience unmatched diversity on campus.
Leading the way
Think like a leader. You will not only be able to ideate insightful solutions to problems in the public and private sector, this program will prepare you to lead and manage the projects you design.
Get swept away by the charm of Segovia, then experience the excitement of international, cosmopolitan Madrid. You’ll be inspired by Spanish culture alongside your international classmates.
As a human behavior expert able to understand and influence using the latest science, tech and communication skills, you will be prepared to make significant change in companies and organizations across sectors.
What you will learn
In your first year you will build a foundation for your learning. You will study with students from other programs in HST and learn the fundamentals of behavior, the social sciences, data analysis, and how these disciplines work together.
In your second year you will become an expert analyst. You will develop skills in quantitative and qualitative analysis and take a deeper dive into human behavior as understood through diverse social science courses.
In year three you will continue to learn tools and methodologies for analysis, gathering insights from information. You will also learn high-impact communication skills and techniques in influence and persuasion.
Applying your knowledge
You will get your hands dirty, applying all you’ve learned to real-world situations in diverse sectors like consumer markets, health, sustainability and the environment, and customer experience.