Only a truly rounded individual will be ready for the changes the future will bring. Someone with practical skills and a broad understanding of the world, a flexible mind and the curiosity to probe further into their chosen field. To this end, we have created this section in which you will find relevant insights in the form of ebooks to explore more in-depth how technology and digital transformation affect the fields of our bachelor programs.
Insights is IE University’s thought leadership publication for sharing knowledge on management, technology and innovation. We bring fresh ideas from research-based analysis, practitioners and world-leading experts.
How do we ensure all of the actors in the tourism value chain are pulling together for the good of the industry? Natalia Bayona evaluates the role of innovation, investment, and education in helping create a “tourism nation”.
September 23, 2021