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Dual Degree in Business Administration & Design

duration5 years
languageEnglish
locationSegovia and Madrid
intakeSeptember
Mode of studyFull-time
FormatIn-person
duration5 years
languageEnglish
locationSegovia and Madrid
intakeSeptember
Mode of studyFull-time
FormatIn-person

A WORLD OF OPPORTUNITY

IE University, recognized internationally for its high-quality teaching and prestigious partnerships, enables graduates to compete for top positions across all industries globally. We help our richly diverse students to shape and launch their professional careers, equipping them with all the resources and skills they need to succeed in the job market of today and tomorrow.

Our unique learning environment facilitates professional and personal growth, empowering students to discover their full potential while guiding them in their individual professional journeys.

Our students develop highly sought-after profiles and are actively recruited by employers of leading corporations even before they graduate. Our extensive network and close ties with the business world offer endless opportunities, from important positions in major multinational companies to roles in smaller organizations and startups. Other students choose to develop entrepreneurial projects either during or after their studies by building and managing their own companies.

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96%
OF IE UNIVERSITY'S CLASS OF 2022 JOB SEEKERS REPORTED THEY WERE CURRENTLY WORKING
96%
OF IE UNIVERSITY'S CLASS OF 2022 JOB SEEKERS REPORTED THEY WERE CURRENTLY WORKING
50%
WORK OUTSIDE THEIR COUNTRY OF ORIGIN

A WORLD OF OPPORTUNITIES

Once you finish your degree, you’ll be ready to develop your career in a wide range of fields. Whether you are inspired by working in finance, marketing, human resources, customer experience or manufacturing, as an IE University Business Administration and Design, you will be more than prepared to use your expertise to optimize management decisions in companies, and to make a positive impact in the corporate world. Below you will find some of the areas you can specialize in.

AN INNOVATION MANAGER

This role involves leading research into strategic business opportunities for a company and using those insights to build products that customers are interested in. As an innovation manager, your role would require a combination of HR-, tech- and business-related mindsets. You would also be in charge of allocating resources, defining the process and monitoring the progress of initiatives, as well as implementing innovation capabilities into the organization at a broader level. This program will give you the tools you need to thrive in this role as you learn to transform your innovative ideas into reality.

A STRATEGY AND INNOVATION CONSULTANT

After completing this program, you can use your newfound blend of business and design skills to advise companies on how to seize new opportunities and drive ongoing business growth. This includes designing sure-fire ways to improve a company’s UX and revenue, performing analyses of competition and helping the client to develop value-rich and multilayered plans to shape and implement business strategies. Ultimately, you would help businesses to transform their dreams into reality, offering expertise and guidance on everything from digital strategy to company culture.

A CREATIVE OFFICER

As a creative officer, you would work closely with the visual styles of every component of the company that you work for. Projects you would oversee would include the development and creation of the company’s website, social media profiles and digital content, to name a few.
With the skills you hone in the Dual Degree in Business Administration & Design, you will be prepared to work directly with web developers, visual designers and executive teams as you help your company to create revenue.

A USER EXPERIENCE DESIGNER

UX designers study and evaluate the overall perceptions that users have of a company when they use its websites, software and applications. In this role, you would mainly assess how easy a particular business’ product is to use, as well as the users’ overall impression of the company. You would combine your business and design knowledge to build an efficient and memorable user experience across online platforms, packaging, features, and more. In turn this boosts customer satisfaction and loyalty, ultimately driving more profit for the business.

A CUSTOMER EXPERIENCE RESEARCHER

As a customer experience researcher, you would drive customer-centric business ideas from conception to launch. This would be done by identifying problems or opportunities worth investigating, and conducting customer validation, solution ideation and prototype testing, for example.
After completing the program, you will have honed the necessary business and design skills, including user research, business strategy, and design and innovation methodology to generate new groundbreaking products.

A BUSINESS (MODEL) DESIGNER

This job title is a term used by the Board of Innovation. The role involves supporting corporate innovation teams as they discover new business opportunities that have the potential to drive results. As a business designer, you would seek revenue streams and pricing strategies for new products or services by developing new business models.

A BRAND STRATEGIST

Many companies are using conversational marketing as a way to enhance their customer experience. Chatbots, for example, help businesses interact with consumers through messaging. Brands looking to implement this fresh approach require a conversational marketing strategist to do so. This role is ideal if you are a creative individual who is able to understand a company’s culture and explain the importance of conversational marketing strategies to the executive team and other stakeholders.

THE CORPORATE MENTORSHIP PROGRAM

The Corporate Mentorship Program provides an opportunity for students to connect with volunteer mentors from the corporate world. Mentorship builds relationships between students and senior level business professionals from various industries.

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INTERVIEW WITH WIM ZWAENEPOEL - HEAD MENTOR

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INTERVIEW WITH JOHN SCHELLHASE - MENTOR

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HOW DOES THE CORPORATE MENTORSHIP PROGRAM WORK

YOUR OWN PATH

Graduating is only the first step in your ongoing professional journey. See where our former students are and discover the endless opportunities that await IE University’s graduates.

FIND OUT MORE ABOUT IE UNIVERSITY TALENT & CAREERS