Bachelor in Behavior and Social Sciences - Study PlanBecome an expert in human behavior
A unique Bachelor in Behavior and Social Sciences
The Bachelor in Behavior and Social Sciences aims to teach young ambitious individuals to build the proper skill set to become professionals capable of facing real-world challenges.
Through our hands-on teaching methodology, students from the Bachelor in Behavior and Social Sciences will find the perfect ideal balance between what is studied throughout their degree and the projects that are applied based on real-world scenarios. This will aid them to develop profiles that are able to adapt to new trends happening now in the 21st century.
BACHELOR IN BEHAVIOR AND SOCIAL SCIENCES STUDY PLAN
- CORE COURSES
- OBLIGATORY COURSES
- ELECTIVES COURSES
- CAPSTONE PROJECT
- CREDITS NEEDED TO GRADUATE
* This study plan is under review and is subject to change.CONTACT THE ADMISSIONS DEPARTMENT FOR DETAILS AND UPDATES
LANGUAGE PROFICIENCY TRACK
Success in global business depends on our ability to communicate. With this in mind, our programs seek to immerse students in the real-world conditions of the international business markets. This bachelor's degree is taught entirely in English in order to prepare students for future careers in top organizations. For students looking to improve their English skills, we offer a special Language Proficiency Track (LPT) in year one to help students progressively adapt to studying in English.
OUR FACULTY STORIES
Ernesto Chévere Hernández,
Julia Folch Schulz,
Learn more about the Behavior and Social Sciences degree
FIRST YEAR - FOUNDATION YEAR
Year one is an introductory phase, focused on gaining a foundation in the social sciences. You will learn about research methods and how they can be applied to solve problems related to social science, technology or human behavior. This will provide you with a strong base for future years.
SECOND YEAR - PROFICIENCY
In year two, you will study human behavior and the social systems in which we interact. You will acquire extensive quantitative and qualitative tools to help you establish your analytical toolbox. Through seminars and boot camps, you will also be encouraged to develop soft skills important for behavioral and social sciences, including debate, teamwork and communication.
THIRD YEAR - PROFICIENCY
During year three, you will explore advanced topics related to behavior, including neuroscience, behavioral economics, decision-making and change management. Discover how to have a positive impact on people and organizations as you learn how to influence, persuade and bring about real change on an individual, organizational and social level.
FOURTH YEAR - CAREER PREPARATION & ADVANCED TOPICS
The final year prepares you to enter into the professional working world. You will be able to choose from a wide range of electives and courses, selecting those that will help you advance along your ideal career path. Advanced specialist courses on neuromarketing, coaching, counseling and design thinking are all available to year four students. You will also develop and present your final capstone project, which will represent a culmination of everything you have learned throughout the program.
- Understand human behavior from a psychological viewpoint and how knowledge of other relevant social science disciplines (anthropology, sociology, political science, economics, law and business) helps in understanding the different facets of human behavior.
- Understand the main analysis methods and how to apply them to better understand human behavior.
- Understand the workings of current social issues and their main trends, as well as those most relevant to the student’s professional future.
- Use the multidisciplinary knowledge acquired to analyze and evaluate relevant questions, situations and issues.
- Use the scientific and theoretical foundations of psychology to understand human behavior.
- Analyze sociological phenomena and their relationship to behavior.
- Apply anthropological tools to develop a better understanding of behavior through observation.
- Analyze different forms of political organization and evaluate how they affect behavior.
- Analyze the principles of the legal system in order to evaluate its effect on human behavior.
- Evaluate the interaction between the economy, psychology and the impact that the latter has on irrational economic decision-making.
- Understand the psychological basis of consumer decisions in a market context.
- Analyze different types of data and be capable of explaining and conveying their implications to others in order to improve decision-making.
- Apply quantitative and qualitative analytical methods.
- Develop professional competences applicable to individual and group settings.
- Identify the greatest challenges and opportunities in an area of general interest or a business function.
- Interact with clients eloquently and professionally.
- Complete a Capstone Project that applies the knowledge and analysis methods learned.
- Analyze the latest trends in terms of their content and application in the field.
- Identify the main cultural identity traits that characterize today’s world by understanding the main contemporary ideological trends.
- Behave professionally in accordance with the core principles and ethics of the profession.
- Manage unforeseen situations by being able to adapt to organizational changes.
- Form a part of interdisciplinary and multicultural teams to achieve shared goals in a diverse environment.
APPLICABLE REGULATIONS OF THE PROGRAMCHECK HERE
THREE KEY AREAS OF BEHAVIOR AND SOCIAL SCIENCES AT IE UNIVERSITY
Explore human behavior on the individual, collective and social level, with a particular focus on how we act in specific contexts, including markets, organizations and within society. This program offers a broad, multidisciplinary approach that combines psychology, sociology, anthropology, political science, economics, law and business to provide a holistic view of human behavior. Your classes will cover everything from neuroscience and neuromarketing, to behavioral dynamics within groups and how culture impacts political institutions, among others.
This program will act as an introduction to the fundamentals of understanding human behavior, while also exploring the latest available scientific knowledge in the field. Using a variety of social science disciplines, you will learn practical techniques, helping you design and conduct your own unique experiments to gain insights into human interactions and observe behavior in different contexts. Furthermore, you will conduct small and large-scale polls, run focus groups and interview consumers to analyze decision-making processes.
We want our students to go beyond the understanding of human behavior obtained in the classroom. This program will show students how to guide, influence and shape behavior to have a positive impact on your audience. With a practical, hands-on approach, you can go out into the world and make a real difference. Students learn how to coach, counsel, run workshops fueled by design-thinking and encourage creativity within a group. In the final year of study, students can explore specific career paths, including marketing, advertising, human resources, talent development, sustainability, consulting and policy design.