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IE Business School named the most influential brand in Spain by LinkedIn
IE Business School has been named the most influential brand in Spain in a report drawn up by LinkedIn and distributed among its 364 million users worldwide.
The report on “The Top Global Brands on LinkedIn” is based on the results of LinkedIn’s Content Marketing Score, a recommendation engine which gauges a brand’s engagement and then divides it among its audience. The top ten most influential brands in Spain after IE Business School, are Indra (2), Telefónica (3), Acciona (4), Inditex (5), Amadeus (6), Repsol (7), Alien Vault (8), Talent Search People (9) and Banco Santander (10).
“LinkedIn is a unique platform when it comes to providing personalized content for each specific sector,” says Santiago Íñiguez de Onzoño, Dean of IE Business School and President of IE University. “In an increasingly interconnected world, it provides the perfect means to disseminate ideas and share initiatives. From my position as one of LinkedIn’s 500 influencers worldwide, I have the opportunity to analyze executive education issues of interest to the business community. We are very proud of the fact that LinkedIn has placed our School in the No. 1 Position in Spain in this ranking, together with other leading companies like Inditex, Santander and Telefónica.”
According to LinkedIn, the most relevant content disseminated on its platform on a global level is that related to the business world, and is led this year by firms like Forbes and the Harvard Business Review. The content that is shared the most is that focused on contemporary issues and finance, followed by content related to career development, leadership and productivity. LinkedIn used data taken from the Content Marketing Score to identify the key factors that promote interaction with content. The most influential brands use a blend of reach, frequency and comments to increase interaction, and have ambassadors and influencers in their management teams.
Data highlighted by LinkedIn includes:
§ 99% of the top global brands on LinkedIn have their employees sharing the company’s content throughout their networks.
§ 97% of the top brands have employees that publish extensive articles.
§ 99% disseminate updated corporate content.
§ 73% use sponsored updates to reach the right audience
§ Companies that lead the report publish an average of 12.6 contents per week.